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CIMARA
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CIMARA products

  • CIMARA CoreInventory, items, customers and reporting for every store
  • CIMARA POSCounter and mobile selling, on or off property
  • CIMARA SCOSelf-checkout lanes for busy gift shops and concessions
  • CIMARA Ask AIAsk your sales data in plain English

Included and in deployment

  • Rentals and reservationsIncludedNamed resources, walk-ups, returns and retail together
  • CIMARA EssentialsIncludedInventory snapshot and counts
  • Website Commerce PluginIn deploymentEmbeddable online booking on your existing site

One suite, one login

Every CIMARA product shares the same items, customers and sales history.

Compare products →

Rentals and recreation

  • Golf Car Rental
  • Recreational Equipment
  • Outfitters
  • Ski Shop, Board Rentals, Lift Tickets
  • Powersports Rentals
  • Bike and E-bike Rentals
  • Marinas
  • Tour Operators and Guided Tours

Attractions and venues

  • Destination Retail
  • Campgrounds & State Parks
  • Zoos, Aquariums and Nature Venues
  • Water Parks
  • Stadiums and Arenas
  • Museums, Arts, Cultural and Theatre
  • More Places We Serve

Shops and concessions

  • Wineries
  • Golf Pro Shops
  • Airport Shops and Concessions
  • Fixed-Base Operators
  • Hospital Gift Shops and Cafeterias

Who We Serve

Software built for the shops, rentals and counters at travel and tourism destinations.

See who we serve →

Tools on Counterpoint

  • CIMARA SCO for CounterpointSelf-checkout for stores running NCR Counterpoint
  • CIMARA Mobile POS for CounterpointCIMARA POS at the counter and on mobile, posted as Counterpoint stores and stations
  • CIMARA Ask AI for CounterpointCIMARA Ask AI on Counterpoint data, with the reasoning behind each buy and move
  • NCR CounterpointThe Counterpoint connection, including mobile inventory
  • Excel ReporterLive reports in Excel
  • Blackbaud Raiser’s Edge NXTDonor and member sync

On the file you already run

Add-ons that extend your Counterpoint system. Add these business tools to streamline and connect business lines, add flexibility, and add intelligence.

Talk with us →

Consulting

  • Retail AI consultingMerchandising reviews built on your own sales history

Support

(843) 277-8555

Monday–Friday, 8 AM–5 PM ET. After-hours emergency support contracts are available. Contact for more info.

Request support →

About us

  • About
  • Customers Are Our History
  • Case Study
  • Partners

Get in touch

  • FAQ
  • Contact
  • Pricing

Frontier Retail, Inc.

The company behind CIMARA, serving travel and tourism retailers.

Book a demo →
Products

CIMARA products

  • CIMARA Core
  • CIMARA POS
  • CIMARA SCO
  • CIMARA Ask AI

Included and in deployment

  • Rentals and reservationsIncluded
  • CIMARA EssentialsIncluded
  • Website Commerce PluginIn deployment
Who We Serve

Rentals and recreation

  • Golf Car Rental
  • Recreational Equipment
  • Outfitters
  • Ski Shop, Board Rentals, Lift Tickets
  • Powersports Rentals
  • Bike and E-bike Rentals
  • Marinas
  • Tour Operators and Guided Tours

Attractions and venues

  • Destination Retail
  • Campgrounds & State Parks
  • Zoos, Aquariums and Nature Venues
  • Water Parks
  • Stadiums and Arenas
  • Museums, Arts, Cultural and Theatre
  • More Places We Serve

Shops and concessions

  • Wineries
  • Golf Pro Shops
  • Airport Shops and Concessions
  • Fixed-Base Operators
  • Hospital Gift Shops and Cafeterias
  • See who we serve →
Counterpoint Integrations

Add-ons that extend your Counterpoint system. Add these business tools to streamline and connect business lines, add flexibility, and add intelligence.

Tools on Counterpoint

  • CIMARA SCO for Counterpoint
  • CIMARA Mobile POS for Counterpoint
  • CIMARA Ask AI for Counterpoint
  • NCR Counterpoint
  • Excel Reporter
  • Blackbaud Raiser’s Edge NXT
Services
  • Retail AI consulting

Support

  • Request support
Company
  • About
  • Customers Are Our History
  • Case Study
  • Partners
  • FAQ
  • Contact
PricingCustomer login
Book a demoCall (843) 277-8555

Mon–Fri 8 AM–5 PM ET. After-hours emergency support contracts are available. Contact for more info.

Frontier Retail Inc. | CIMARATravel & Tourism Retail

CIMARA is the retail platform for the travel and tourism industry, by Frontier Retail, Inc.

© 2026 Frontier Retail, Inc. All rights reserved.

CIMARA

CIMARA CoreRentalsCIMARA EssentialsCIMARA POSCIMARA SCO (Self-Checkout/Kiosk)CIMARA SCO for CounterpointCIMARA Mobile POS for CounterpointCIMARA Ask AI for CounterpointCIMARA Ask AIRetail AI consultingWebsite Commerce Plugin

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Call us: (843) 277-8555

Support & emergencies: (843) 277-8555, Mon–Fri 8 AM–5 PM ET. Closed Saturday and Sunday. One number for sales and support; an auto attendant routes your call.
Need coverage outside these hours? After-hours emergency support contracts are available. Contact for more info. Or call us at (843) 277-8555.

sales@frontierretailinc.com
support@frontierretailinc.com

Partners & Investors

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Headquartered in the Charleston, South Carolina area.

CIMARA™ and the CIMARA mountain logo are trademarks of Frontier Retail, Inc.

C&K Systems, Inc. is our Authorized Preferred Installation Partner.

Home / Retail Solutions / CIMARA Core

CIMARA POS, included with CIMARA Core

CIMARA™ Core · CIMARA POS

Every sale type, one transaction.CIMARA Core, with CIMARA POS for the counter and for mobile.

CIMARA Core is part of the CIMARA retail platform for travel, tourism, and destination businesses, by Frontier Retail, Inc. Desk and walk-up rentals, mixed retail, and food ring today. CIMARA ticketing, reservations, and detailed digital waivers are on that same visit. CIMARA POS keeps selling offline, and the license has a 30-day offline grace period. Apple support is coming soon. CIMARA SCO is not offered on Apple.

Book a demoContact for more info
Any reservationNamed resourcesMember discountsAndroid and Windows

Loyalty and member discounts are available today.

Digital waivers and contracts: available for new clients. Guests can sign on a phone or at the counter; the signed document stays with the rental record.

Online booking: embeddable Website Commerce component in active deployment with early customers. It adds online booking to your existing site while the core system handles inventory, pricing, and the counter experience.

CIMARA Ask AI is “The Brain” at the center: AI Dashboard & Reports. CIMARA Ask AI is your personal business analyst, not a chatbot. Transactions move between CIMARA POS: Sell anywhere (Mobile and desktop), Azure Cloud Based, Open API / ERP / Backend Agnostic, Recreational Equipment Rentals, Reservations, CIMARA SCO: Mobile & Fixed Self-Checkout Scan-&-Go, Ecommerce, Membership & Loyalty, Mobile Inventory Management (On the handheld), Ticketing, Payments by Fiserv, CIMARA Ask AI: AI Dashboard & Reports (“The Brain”).

  • CIMARA POSSell anywhereMobile and desktop
  • Azure Cloud Based
  • Open API / ERP / Backend Agnostic
  • Recreational Equipment Rentals
  • Reservations
  • CIMARA SCOMobile & Fixed Self-Checkout Scan-&-Go
  • Ecommerce
  • Membership & Loyalty
  • Mobile Inventory ManagementOn the handheld
  • Ticketing
  • Payments by Fiserv
  • CIMARA Ask AIAI Dashboard & Reports“The Brain”

CIMARA Ask AI“The Brain”

Retail on this visit

One package price for the add-on

Retail is how CIMARA Core grows the ticket. CIMARA POS, included with CIMARA Core, rings a ticket, a rental, or a booking together with gift shop or food at one package price.

A day pass with a towel and a combo meal. A rental with sunscreen and a hat. A booking with a souvenir. The resource stays named. The merchandise stays a retail line. One tender.

The premise

One checkout. The whole day.

Merchandise, food, and rentals on one checkout.

One checkout, the whole day. Member pricing, loyalty rewards, and promotions follow your guests from the rental dock to the gift shop, the sundries shelf, and the snack bar, at the counter or at self-checkout.

On this checkout

Fast-service food and carts

  • Snack bars, concession stands, food carts and kiosks, and grab-and-go ring on this ticket.
  • Food and drinks ring on the same checkout as admission, rentals, and the gift shop.
  • One tender at a park, an attraction, a marina, an event, or a water park.

CIMARA ticketing

  • Sell timed-entry tickets for a departure, a show, a tour slot, or a session.
  • Sell general admission for the gate, the exhibit, or the day on the grounds.
  • Lift-ticket sales are CIMARA ticketing. Lift entry checks are coming soon.

Reservations and bookings

  • Hold a named resource for a date and a window: a kayak, a cart, a site, or a tour.
  • Online booking via the embeddable Website Commerce component is in active deployment with early customers. Walk-up reservations continue to be made at the counter.
  • Walk-up rentals and advance bookings share one occupancy view.

Digital waivers

  • Guests sign a detailed waiver for a jet ski, kayak, ATV, e-bike, ski, or snowboard.
  • Digital waivers and rental contracts are available for new clients. Guests can sign on a phone or at the counter.
  • The signed record stays on that same checkout.

Rentals

  • Rent it by the hour or by the season.
  • Golf cars, campsites, boat slips, storage units, lockers, hangars, and gear such as kayaks and bikes.
  • Short rentals check out at the counter. Long rentals bill monthly or on your schedule.

What rings on one checkout today?

Merchandise, food, deposits, fees, and rentals ring on one customer transaction today. Membership discount structures apply at the counter and at self-checkout. Promotions apply at self-checkout. Loyalty rewards are available today. The manager decides in CIMARA Core.

Can a ticket unlock discounts in the gift shop and snack bar?

Yes, for members and loyalty guests today. CIMARA applies membership discount structures, loyalty rewards, and promotions across merchandise, food, sundries, and rentals on one checkout, at the counter or at self-checkout. CIMARA ticketing puts admission and timed entry on that same checkout.

Can guests sign a liability waiver or accept rental terms?

Guests sign a detailed digital waiver for a jet ski, kayak, ATV, e-bike, ski, or snowboard. The signature stays on the same checkout as the rental.

Add the day to the ticket they already hold.

Book a demo and we will walk the ticket with you.

Book a demoContact for more info
Digital waivers

One guest record

Membership and loyalty

One system manages every transaction — retail, food, tickets, rentals, and loyalty — on one guest record. A single system is the point.

Loyalty and member discounts are available today. Season passes are coming soon.

A comprehensive membership system is coming soon. Membership discounts by member are honored today at sales points.

One checkout for the rental, the food, and the shop.

Included with CIMARA Core

CIMARA POS.

CIMARA Core includes CIMARA POS (counter and mobile, one solution), CIMARA Essentials, CIMARA Rentals, and reservations. CIMARA SCO and CIMARA Ask AI are add-ons. The Website Commerce component, an embeddable online booking component, is in active deployment with early customers.

CIMARA Essentials is included with CIMARA Core and also works with NCR Counterpoint locations and item files.

  • CIMARA POS for the counter and for mobile
  • CIMARA Essentials
  • Rentals and named resources
  • Member and loyalty discounts
  • Gear check-out and check-in
  • Rental checkout and fleet on the reservations desk
  • Mixed retail on one checkout: merchandise, food, deposits, fees, and the rental
  • Offline selling, with a 30-day license grace period
  • Website Commerce component: online booking in active deployment with early customers. Walk-up reservations continue to be made at the counter.
  • Exports to QuickBooks Online (QuickBooks subscription sold separately).

Add-ons for CIMARA Core

  • CIMARA SCO (Self-Checkout/Kiosk)
  • CIMARA Ask AI: Suggested Stock Reallocation and Purchasing Recommendations will feed that same intelligence into CIMARA Core when it creates the purchase order and the stock transfer. That step is coming soon to CIMARA Core.

CIMARA POS, included with CIMARA Core, sells on Android phones and tablets anywhere on or off property.

Mobile inventory

Stock work on the handheld.

Mobile inventory is the handheld for the stock file you already keep. Look up quantity on hand, price, margin, and SKU on the floor. Scan a barcode for a physical count, a receipt, or a transfer to another location. Price structures, shelf analysis, and bundles stay in that same work. Receive in one place, then send the right quantity out to the other locations.

PartnerTech MC66 rugged handheld mobile computer with the CIMARA logo on its screen
PartnerTech CLEO C14 countertop POS terminal with a built-in receipt printer and the CIMARA logo on its screen

Early customer program

Early customer program

Joining is free. Your feedback shapes the features we build, and early customers get preferred pricing.

These are coming soon. Early customers can help shape them.

  • Reserved seating (coming soon)
  • Multi-member and family memberships (coming soon)
  • Added membership benefits (coming soon)
  • Member pricing for seasonal campers (coming soon)
CIMARA

CIMARA Core · Frontier Retail, Inc.

Who it is for

Any activity that needs a reservation. Configure the resource.

The operator sets what the unit is and how long it is held. Walk-up or reserved. Mixed retail can share the customer transaction.

Recreational equipment

Kayak, jet ski, snowmobile, Segway, e-bike, bike, boat, paddleboard — a named unit with a window, a deposit, and a return. Occupancy and return, extend, or exchange follow the fleet, not a SKU qty.

Tours and shows

A departure, a session, a show time. Group size and a guest who also wants retail. Walk-up and reservations run in Core today. CIMARA ticketing sells the departure, the show, or the session on this same checkout.

Sites and industrial

A campground site, a stall, a piece of industrial equipment — anything the reservations desk holds by name and date. The resource type is a configuration, not a separate product.

Arts and cultural venues

Gift shop, food, timed programs, and membership discounts on one visit. CIMARA ticketing sells timed entry and general admission on that visit.

One visit, one payment

Food and merchandise compose onto the reservation while each line keeps its own logic. The customer pays once and CIMARA posts one completed sale downstream.

Live demo

Rentals work like rentals, not like merchandise.

The live demo is a golf car reservations desk: a 4 Seat Cart Rental for sample guest Casey Morgan, then Dasani, a deluxe hamburger, and a men’s windbreaker. Quick actions for 4-seat and 6-seat sit on the left because that configured company turns those units all day. The rental carries resource and time. The retail lines carry merchandise. One subtotal, tax, rental fee, and Pay amount.

That is one use case. Change the resource file and the same screens reserve whatever that company actually rents, with the add-ons it sells.

Every sale type, one transaction. For a golf car, the rental also carries license scanning, insurance details, the rental contract, and the deposit.

  • Customer on the ticket
  • Each line type keeps its own logic
  • One cart, one payment, one downstream post

How the counter is built

Every sale type, one transaction.

This is the gap generic retail software never closed for venue operators. Force a reservation through a merchandise workflow and the reservations desk invents a workaround. CIMARA Core matches the way the business sells. The completed sale posts once.

01

Keep each logic intact

A rental is a resource, dates, pickup, deposit, and return. Retail is SKU, qty, and tax. Food is a kitchen item. A class is a seat. CIMARA does not pretend they are the same line type.

02

Compose them on one checkout

The customer does not check out three times. Cart rental, bottled water, hamburger, and windbreaker share one cart, one customer, one tax calculation, one payment.

03

Finish the specialty work in-sale

Collect a deposit. Hold or recall the ticket. Return, extend, or exchange the unit. Detailed digital waivers are available, so the signed record can stay inside the same visit instead of a clipboard beside it.

04

Flow the sale downstream

Pay, and CIMARA posts one completed sale. CIMARA connects to the systems you already run, with integrations like NCR Counterpoint, and works with your existing products and customers, so you can start today and move at your own pace.

Not a rental bolt-on

Tools built for the rental desk alone leave food, apparel, and classes in another drawer. CIMARA Core runs the counter. Each sale type stays intact, and they tender together.

Runs on its own or with your back office

CIMARA runs on its own, or connects to the back office you already use. Merchandise, food, rentals, loyalty, and member pricing ring on one checkout, and the completed sale can post to that back office.

Built to travel

One complete sale — merchandise, the rental, and the fees — moves into accounting through QuickBooks Online export, without staff re-keying the cart.

Available in CIMARA Core

The logics the reservations desk already runs — in one application.

These workflows run in CIMARA Core today.

Composed mixed sales

Ring the reserved unit next to food, beverages, and apparel. Each line keeps its own logic. Quantity, SKU, discounts, and one total. Hold, recall, and pay from the same sale.

Walk-up rental checkout

Date, number of days, pickup time, and resource (NC-12, NC-13, and the rest of the fleet). The rental is its own sale type, then it lands on the same checkout as retail.

Fleet occupancy

Available now, out, due back within an hour, and overdue — with occupancy by hour so the reservations desk sees how many units are actually on the lot.

Timeline and agenda

Week or day. Timeline, fleet, sessions, and agenda. Filter by pass type. A red now line on the grid. Active rentals on the agenda with time, unit, and product.

Return, extend, exchange

Rental details stay connected to the visit: return the unit, extend the window, or exchange the resource without losing the original transaction context.

Membership discount structures

Look up the guest and apply the membership discount structure and loyalty rewards they already hold. The same member pricing and loyalty rewards apply on CIMARA POS and at CIMARA SCO (Self-Checkout/Kiosk).

Inside the app

The screens the reservations desk actually uses.

CIMARA POS, included with CIMARA Core, is the screen for these workflows.

Rental checkout

Walk-up booking without a second system.

Length in days, pickup time slots, and a searchable resource list. On this demo company the resources are NC-12 and NC-13 — golf cars. On another company they are the named units that desk holds. The reservation is a line on the ticket, not a clipboard next to the register. Walk-up reservations and advance bookings are taken at the counter. Online booking via the embeddable Website Commerce component is in active deployment with early customers.

  • Reservation date and length
  • Pickup time on the hour
  • Named units — carts in the demo, any fleet or site in production

Fleet

Know what is on the lot before the next handover.

Occupancy by hour, overdue names with how late they are, and counts for available versus out. Built for golf car lots that turn all day — and for any recreational fleet that cannot sell a unit that is still on the water or on the trail.

CIMARA ticketing, bookings, Rentals, and waivers

Digital waivers

  • Guests sign a detailed waiver for a jet ski, kayak, ATV, e-bike, ski, or snowboard.
  • Digital waivers and rental contracts are available for new clients. Guests can sign on a phone or at the counter.
  • The signed record stays on that same checkout.

Reservations and bookings

  • Hold a named cart, kayak, site, or tour for a date and a window.
  • Online booking via the embeddable Website Commerce component is in active deployment with early customers. Walk-up reservations continue to be made at the counter.
  • Walk-up rentals and advance bookings share one occupancy view.

CIMARA ticketing

  • Sell timed-entry tickets for a departure, a show, a tour slot, or a session.
  • Sell general admission for the gate, the exhibit, or the day on the grounds.
  • The admission ticket rings with the rental, the shop, and the food on one payment.

Rentals

  • Rent it by the hour or by the season.
  • Golf cars, campsites, boat slips, storage units, lockers, hangars, and gear such as kayaks and bikes.
  • Short rentals check out at the counter. Long rentals bill monthly or on your schedule.

CIMARA POS buyer guides

Research CIMARA POS inside CIMARA Core by the job you need to solve.

Rental and reservation software

Add resource scheduling beside the retail system you already run.

Read: Rental and reservation software guide

Equipment rental software

Named resources, reservations, fleet status, returns, and retail in one workflow.

Read: Equipment rental software guide

Golf car rental software

The live demo catalog: occupancy, multi-day rentals, and pro-shop add-ons.

Read: Golf car rental guide

Rental waiver software

Detailed digital waivers and rental terms of acceptance on the same checkout.

Read: Rental waiver guide

Mixed rental and retail

One customer visit when every line works differently.

Read: Mixed rental and retail guide

Comparison checklist

Evaluate the complete visit — not only the reservation calendar.

Read: Rental software comparison checklist

Frequent questions

CIMARA Core questions

What is CIMARA Core?

CIMARA Core is the retail management system for gift shops, sundries, food, reservations, and rentals, all rung on one checkout. CIMARA Core includes CIMARA POS (counter and mobile, one solution), CIMARA Essentials, CIMARA Rentals, and reservations. CIMARA SCO and CIMARA Ask AI are add-ons. The Website Commerce component, an embeddable online booking component, is in active deployment with early customers.

What can I do in CIMARA Core today?

You can ring a mixed rental or reservation and retail on one checkout, including deposits and fees, walk-up rentals, reservations, fleet occupancy, timeline and agenda views, and return, extend, or exchange of a rental. Gear check-out and check-in, products, customer activity, membership discount structures, and loyalty rewards are on that ticket. Online booking via the embeddable Website Commerce component is in active deployment with early customers. Walk-up reservations continue to be made at the counter. Detailed digital waivers are available.

Do CIMARA POS and CIMARA SCO honor membership discounts?

Yes. Both apply membership discount structures at the ticket — the same member pricing the guest already has, whether they check out with an operator on CIMARA POS or at a CIMARA SCO lane.

Are contracts and liability waivers available now?

Yes. Guests sign a detailed digital waiver for a jet ski, kayak, ATV, e-bike, ski, or snowboard. Simpler terms of acceptance cover a lower-risk rental. The signed record stays on the same checkout. A golf car rental uses license scanning, insurance details, and the rental contract.

What runs with loyalty today?

Membership discount structures and loyalty rewards run on CIMARA POS and on CIMARA SCO (Self-Checkout/Kiosk). The same member pricing applies at the counter and at self-checkout.

How do I start?

Book a demo or contact for more info. We review the sale types you run today and set up CIMARA Core for the gift shop, snack bar, and rental desk.

Can a ticket, rental, or booking include gift shop or food at one package price?

Yes. CIMARA Core, including CIMARA POS, sells that mix at one package price. The resource stays named. The merchandise stays a retail line.

What does mobile inventory cover?

Mobile inventory is the handheld for the stock file you already keep. Look up quantity on hand, price, margin, and SKU on the floor. Scan a barcode for a physical count, a receipt, or a transfer to another location. Price structures, shelf analysis, and bundles stay in that same work. Receive in one place, then send the right quantity out to the other locations.

Get started

See CIMARA Core run the sales your counter actually makes.

Book a demo. We will walk the composed ticket — rental logic, retail, one payment — beside the process you run today.

Book a demoContact for more info