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CIMARA
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CIMARA products

  • CIMARA CoreInventory, items, customers and reporting for every store
  • CIMARA POSCounter and mobile selling, on or off property
  • CIMARA SCOSelf-checkout lanes for busy gift shops and concessions
  • CIMARA Ask AIAsk your sales data in plain English

Included and in deployment

  • Rentals and reservationsIncludedNamed resources, walk-ups, returns and retail together
  • CIMARA EssentialsIncludedInventory snapshot and counts
  • Website Commerce PluginIn deploymentEmbeddable online booking on your existing site

One suite, one login

Every CIMARA product shares the same items, customers and sales history.

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Rentals and recreation

  • Golf Car Rental
  • Recreational Equipment
  • Outfitters
  • Ski Shop, Board Rentals, Lift Tickets
  • Powersports Rentals
  • Bike and E-bike Rentals
  • Marinas
  • Tour Operators and Guided Tours

Attractions and venues

  • Destination Retail
  • Campgrounds & State Parks
  • Zoos, Aquariums and Nature Venues
  • Water Parks
  • Stadiums and Arenas
  • Museums, Arts, Cultural and Theatre
  • More Places We Serve

Shops and concessions

  • Wineries
  • Golf Pro Shops
  • Airport Shops and Concessions
  • Fixed-Base Operators
  • Hospital Gift Shops and Cafeterias

Who We Serve

Software built for the shops, rentals and counters at travel and tourism destinations.

See who we serve →

Tools on Counterpoint

  • CIMARA SCO for CounterpointSelf-checkout for stores running NCR Counterpoint
  • CIMARA Mobile POS for CounterpointCIMARA POS at the counter and on mobile, posted as Counterpoint stores and stations
  • CIMARA Ask AI for CounterpointCIMARA Ask AI on Counterpoint data, with the reasoning behind each buy and move
  • NCR CounterpointThe Counterpoint connection, including mobile inventory
  • Excel ReporterLive reports in Excel
  • Blackbaud Raiser’s Edge NXTDonor and member sync

On the file you already run

Add-ons that extend your Counterpoint system. Add these business tools to streamline and connect business lines, add flexibility, and add intelligence.

Talk with us →

Consulting

  • Retail AI consultingMerchandising reviews built on your own sales history

Support

(843) 277-8555

Monday–Friday, 8 AM–5 PM ET. After-hours emergency support contracts are available. Contact for more info.

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About us

  • About
  • Customers Are Our History
  • Case Study
  • Partners

Get in touch

  • FAQ
  • Contact
  • Pricing

Frontier Retail, Inc.

The company behind CIMARA, serving travel and tourism retailers.

Book a demo →
Products

CIMARA products

  • CIMARA Core
  • CIMARA POS
  • CIMARA SCO
  • CIMARA Ask AI

Included and in deployment

  • Rentals and reservationsIncluded
  • CIMARA EssentialsIncluded
  • Website Commerce PluginIn deployment
Who We Serve

Rentals and recreation

  • Golf Car Rental
  • Recreational Equipment
  • Outfitters
  • Ski Shop, Board Rentals, Lift Tickets
  • Powersports Rentals
  • Bike and E-bike Rentals
  • Marinas
  • Tour Operators and Guided Tours

Attractions and venues

  • Destination Retail
  • Campgrounds & State Parks
  • Zoos, Aquariums and Nature Venues
  • Water Parks
  • Stadiums and Arenas
  • Museums, Arts, Cultural and Theatre
  • More Places We Serve

Shops and concessions

  • Wineries
  • Golf Pro Shops
  • Airport Shops and Concessions
  • Fixed-Base Operators
  • Hospital Gift Shops and Cafeterias
  • See who we serve →
Counterpoint Integrations

Add-ons that extend your Counterpoint system. Add these business tools to streamline and connect business lines, add flexibility, and add intelligence.

Tools on Counterpoint

  • CIMARA SCO for Counterpoint
  • CIMARA Mobile POS for Counterpoint
  • CIMARA Ask AI for Counterpoint
  • NCR Counterpoint
  • Excel Reporter
  • Blackbaud Raiser’s Edge NXT
Services
  • Retail AI consulting

Support

  • Request support
Company
  • About
  • Customers Are Our History
  • Case Study
  • Partners
  • FAQ
  • Contact
PricingCustomer login
Book a demoCall (843) 277-8555

Mon–Fri 8 AM–5 PM ET. After-hours emergency support contracts are available. Contact for more info.

Frontier Retail Inc. | CIMARATravel & Tourism Retail

CIMARA is the retail platform for the travel and tourism industry, by Frontier Retail, Inc.

© 2026 Frontier Retail, Inc. All rights reserved.

CIMARA

CIMARA CoreRentalsCIMARA EssentialsCIMARA POSCIMARA SCO (Self-Checkout/Kiosk)CIMARA SCO for CounterpointCIMARA Mobile POS for CounterpointCIMARA Ask AI for CounterpointCIMARA Ask AIRetail AI consultingWebsite Commerce Plugin

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Call us: (843) 277-8555

Support & emergencies: (843) 277-8555, Mon–Fri 8 AM–5 PM ET. Closed Saturday and Sunday. One number for sales and support; an auto attendant routes your call.
Need coverage outside these hours? After-hours emergency support contracts are available. Contact for more info. Or call us at (843) 277-8555.

sales@frontierretailinc.com
support@frontierretailinc.com

Partners & Investors

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Headquartered in the Charleston, South Carolina area.

CIMARA™ and the CIMARA mountain logo are trademarks of Frontier Retail, Inc.

C&K Systems, Inc. is our Authorized Preferred Installation Partner.

Home / Who We Serve / Golf car rentals

CIMARA Core

Golf car rentals for beach towns and campgroundsStreet-legal fleets and campground counters.

Beach-town fleets deliver street-legal carts to rental homes and condos in places like Myrtle Beach, Charleston, Hilton Head, Key West, and The Villages. Campground and RV-resort counters rent to weekly and seasonal campers, and the camp store rings ice, firewood, and sundries on that same checkout.

Digital waivers and contracts: available for new clients. Guests can sign on a phone or at the counter; the signed document stays with the rental record.

Online booking: embeddable Website Commerce component in active deployment with early customers. It adds online booking to your existing site while the core system handles inventory, pricing, and the counter experience.

Book a demoContact for more info

Campgrounds and RV resorts

Golf cart rentals at campgrounds and RV resorts

Campground golf cart rentals share the site ticket. Guests reserve a cart with their site at the counter and sign the rental contract on a phone or at the check-in desk. The rental lands on the same checkout as the campsite, firewood, ice, and camp-store purchases. The occupancy view shows every cart that's out, due back, or free. Ask shows what sold and what sold. The campground counter is on Campgrounds & State Parks.

Customer story

Graham Golf Cars

Graham Golf Cars runs CIMARA Core, CIMARA digital waivers, and CIMARA POS for golf car rentals at five locations, on campgrounds and in commercial rentals. End-of-day reconciliation went from over an hour to ten minutes.

Read the Graham Golf Cars case study

Retail on this visit

The cart, the ice, and the firewood

The golf car is the rental. Ice, firewood, sundries, and parts are the add-on. CIMARA Core sells that mix at one package price. The cart stays a named resource. The camp store stays retail.

A week at a rental home with ice and sunscreen. A campsite stay with firewood and a cart charged to the site.

A golf car fleet at the lot, with a tablet and a phone running the rental.

On this counter

The store beside the carts

Ice, firewood, sundries, sunscreen, hats, and the parts and accessories a street cart needs. Ring them with the rental at the beach lot or the campground counter, so the shop and the cart are one checkout.

Peak week, short lines

Turnover week stacks every rental home and every campsite at once. CIMARA SCO lets guests buy ice, firewood, and sundries on their own while staff stay on contracts, deliveries, and the campground counter.

Fleet through the peak weeks

CIMARA Ask AI shows which carts are out through a holiday week, what a six-seater sells against a four-seater, and which camp-store items sat. Reorder ice and parts before the lots fill.

License, insurance, the contract

Scan the driver's license and check the age. Insurance details and the rest of a higher-end rental contract sit in the fields you set. The guest signs on CIMARA POS at the counter or at the rental home.

Delivery, pickup, and storage

Deliver and pick up at the rental home, the condo, or the campsite. Golf car storage for the month or the season bills on a recurring schedule. See which named carts are free through the peak weeks before you promise one.

Charge to an account

Charge a campsite or a condo guest to their account. Ice, firewood, and sundries ring with that rental. The cart stays a named unit, and the camp store stays retail on the same checkout.

Early customer program

Joining is free. Your feedback shapes the features we build, and early customers get preferred pricing. See what's coming soon.

Street-legal rentals and reservations

Built for beach towns where golf cars are street-legal, and for campgrounds. A cart can go out by the hour, the day, or the week, or stay out on a monthly schedule.

Street-legal rentals

  • Rent a named cart by the hour, the day, or the week. Golf car storage bills on a recurring schedule, on the same customer record.
  • Scan the driver's license, record insurance details, and sign a contract with your own fields before the keys go out.
  • Sunscreen, a hat, and a cooler ring with the cart at one package price.

Reservations and delivery

  • Online booking via the embeddable Website Commerce component is in active deployment with early customers. Walk-up reservations continue to be made at the counter. A deposit, when one is taken, is collected at the desk.
  • Deliver to the campsite or the rental house. The delivery fee rings with the cart.
  • Walk-up and advance bookings share one occupancy view across every lot.

Charge to account

  • Campgrounds, resorts, HOAs, and wedding planners rent a block of carts on account.
  • One fleet contract, one invoice, settled when the event ends.

Regulars

  • Seasonal campers and returning families earn loyalty and member discounts today. Season passes are coming soon.

Website Commerce Plugin

Online booking on the site you already run

Online booking via the embeddable Website Commerce component is in active deployment with early customers. Walk-up reservations continue to be made at the counter.

Online booking through the embeddable Website Commerce component is in active deployment with early customers. Each deployment starts with a customer consultation to work out the requirements.

The Website Commerce Plugin is the online booking insert on a site you already have. Walk-up reservations continue to be made at the counter.

Book a demoContact for more info

Who you rent to

Beach towns, campgrounds, and the dealer.

Beach-town fleets, campground counters, and dealers that sell and rent.

Beach-town rental fleets

Street-legal carts for tourist beach towns. Deliver and pick up at the rental home or the condo. The contract is signed at the door on CIMARA POS.

Campground and RV-resort counters

Weekly and seasonal campers rent at the park desk. Ice, firewood, and sundries ring with the cart. Charge the rental to the campsite.

The rental and the camp store

CIMARA rings the rental and the camp store on one checkout. New and used car sales, parts, and service tickets are not on this ticket.

The lot

Named carts through the peak weeks.

Hold a named cart for the week at a rental home, or for the stay at a campsite. The occupancy view shows what is free, out, due back, and overdue before you promise the next rental. Delivery and pickup stay on that same cart.

  • Named carts, not a quantity on a shelf
  • Availability before the promise
  • Walk-up and advance bookings on one occupancy view
A golf car parked on a beach-town street, ready for a rental.

On the same visit

The contract, the delivery, and the account.

License, insurance, and the contract

Scan the driver's license and check the age. Insurance details and the rest of a higher-end rental contract sit in the fields you set. The signed record stays with that cart.

Delivery and pickup

Take the cart to the rental home, the condo, or the campsite. CIMARA POS closes the contract there. Pickup posts back to the same rental.

Golf car storage

Golf car storage bills monthly or on a recurring schedule, on the same customer record as the hourly or weekly rental. Golf car rentals and golf car storage are in CIMARA Rentals.

Seasonal and returning campers

Loyalty rewards apply at the campground store and the rental counter.

More than one lot

Several lots. One occupancy view.

Run more than one lot or storefront on the same system. See which carts are out at each location before you move a booking. The occupancy view shows every cart that's out, due back, or free.

C&K Systems, Inc. is our Authorized Preferred Installation Partner.

On the lot, and after the day

Sell at the cart. Ask what the fleet did.

CIMARA POS

Staff sell at the lot on an Android phone or tablet. The rental, the contract, and the cooler are the same checkout as the counter. CIMARA POS

CIMARA Ask AI

Ask answers fleet utilization questions from the sales history: which carts are out, which lots are full, and what the shop should have ready. Ask does not place the order or change the price. CIMARA Ask AI

FAQ

Questions

What software handles golf cart rentals at campgrounds?

CIMARA Core. Guests reserve a cart with the site at the counter and sign the rental contract on a phone or at the check-in desk. The rental lands on the same checkout as the campsite, firewood, ice, and camp-store purchases. The occupancy view shows every cart that's out, due back, or free.

Can we deliver a cart to a rental home?

Yes. Staff deliver and pick up at the rental home, the condo, or the campsite on CIMARA POS. The contract and the shop lines stay on that rental.

Do you scan a driver's license and capture insurance?

Yes. Scan the license and check the age at the counter or on delivery. Insurance details and the rest of the rental contract sit in the fields you set.

Can a campsite or a condo guest charge the cart?

Yes. Charge the rental to the campsite or the condo guest's account. Ice, firewood, and sundries can sit on that same checkout.

Can golf car storage bill on a recurring schedule?

Yes. A cart can go out by the hour, the day, or the week, and golf car storage bills monthly or on a recurring schedule, on the same customer record.

Can a dealer sell cars and rent them on the same system?

CIMARA rings the rental and the camp store. New and used car sales, parts, and service tickets are not on this ticket.

Get started

See the lot, the account, and the shop on one checkout.

Book a demo. We will walk a beach delivery, a campground week, and a dealer sale.

Book a demoContact for more info

Related markets

Related markets

Destination retail · Outfitters

CIMARA runs the sale wherever your visitors stop.