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CIMARA
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CIMARA products

  • CIMARA CoreInventory, items, customers and reporting for every store
  • CIMARA POSCounter and mobile selling, on or off property
  • CIMARA SCOSelf-checkout lanes for busy gift shops and concessions
  • CIMARA Ask AIAsk your sales data in plain English

Included and in deployment

  • Rentals and reservationsIncludedNamed resources, walk-ups, returns and retail together
  • CIMARA EssentialsIncludedInventory snapshot and counts
  • Website Commerce PluginIn deploymentEmbeddable online booking on your existing site

One suite, one login

Every CIMARA product shares the same items, customers and sales history.

Compare products →

Rentals and recreation

  • Golf Car Rental
  • Recreational Equipment
  • Outfitters
  • Ski Shop, Board Rentals, Lift Tickets
  • Powersports Rentals
  • Bike and E-bike Rentals
  • Marinas
  • Tour Operators and Guided Tours

Attractions and venues

  • Destination Retail
  • Campgrounds & State Parks
  • Zoos, Aquariums and Nature Venues
  • Water Parks
  • Stadiums and Arenas
  • Museums, Arts, Cultural and Theatre
  • More Places We Serve

Shops and concessions

  • Wineries
  • Golf Pro Shops
  • Airport Shops and Concessions
  • Fixed-Base Operators
  • Hospital Gift Shops and Cafeterias

Who We Serve

Software built for the shops, rentals and counters at travel and tourism destinations.

See who we serve →

Tools on Counterpoint

  • CIMARA SCO for CounterpointSelf-checkout for stores running NCR Counterpoint
  • CIMARA Mobile POS for CounterpointCIMARA POS at the counter and on mobile, posted as Counterpoint stores and stations
  • CIMARA Ask AI for CounterpointCIMARA Ask AI on Counterpoint data, with the reasoning behind each buy and move
  • NCR CounterpointThe Counterpoint connection, including mobile inventory
  • Excel ReporterLive reports in Excel
  • Blackbaud Raiser’s Edge NXTDonor and member sync

On the file you already run

Add-ons that extend your Counterpoint system. Add these business tools to streamline and connect business lines, add flexibility, and add intelligence.

Talk with us →

Consulting

  • Retail AI consultingMerchandising reviews built on your own sales history

Support

(843) 277-8555

Monday–Friday, 8 AM–5 PM ET. After-hours emergency support contracts are available. Contact for more info.

Request support →

About us

  • About
  • Customers Are Our History
  • Case Study
  • Partners

Get in touch

  • FAQ
  • Contact
  • Pricing

Frontier Retail, Inc.

The company behind CIMARA, serving travel and tourism retailers.

Book a demo →
Products

CIMARA products

  • CIMARA Core
  • CIMARA POS
  • CIMARA SCO
  • CIMARA Ask AI

Included and in deployment

  • Rentals and reservationsIncluded
  • CIMARA EssentialsIncluded
  • Website Commerce PluginIn deployment
Who We Serve

Rentals and recreation

  • Golf Car Rental
  • Recreational Equipment
  • Outfitters
  • Ski Shop, Board Rentals, Lift Tickets
  • Powersports Rentals
  • Bike and E-bike Rentals
  • Marinas
  • Tour Operators and Guided Tours

Attractions and venues

  • Destination Retail
  • Campgrounds & State Parks
  • Zoos, Aquariums and Nature Venues
  • Water Parks
  • Stadiums and Arenas
  • Museums, Arts, Cultural and Theatre
  • More Places We Serve

Shops and concessions

  • Wineries
  • Golf Pro Shops
  • Airport Shops and Concessions
  • Fixed-Base Operators
  • Hospital Gift Shops and Cafeterias
  • See who we serve →
Counterpoint Integrations

Add-ons that extend your Counterpoint system. Add these business tools to streamline and connect business lines, add flexibility, and add intelligence.

Tools on Counterpoint

  • CIMARA SCO for Counterpoint
  • CIMARA Mobile POS for Counterpoint
  • CIMARA Ask AI for Counterpoint
  • NCR Counterpoint
  • Excel Reporter
  • Blackbaud Raiser’s Edge NXT
Services
  • Retail AI consulting

Support

  • Request support
Company
  • About
  • Customers Are Our History
  • Case Study
  • Partners
  • FAQ
  • Contact
PricingCustomer login
Book a demoCall (843) 277-8555

Mon–Fri 8 AM–5 PM ET. After-hours emergency support contracts are available. Contact for more info.

Frontier Retail Inc. | CIMARATravel & Tourism Retail

CIMARA is the retail platform for the travel and tourism industry, by Frontier Retail, Inc.

© 2026 Frontier Retail, Inc. All rights reserved.

CIMARA

CIMARA CoreRentalsCIMARA EssentialsCIMARA POSCIMARA SCO (Self-Checkout/Kiosk)CIMARA SCO for CounterpointCIMARA Mobile POS for CounterpointCIMARA Ask AI for CounterpointCIMARA Ask AIRetail AI consultingWebsite Commerce Plugin

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Call us: (843) 277-8555

Support & emergencies: (843) 277-8555, Mon–Fri 8 AM–5 PM ET. Closed Saturday and Sunday. One number for sales and support; an auto attendant routes your call.
Need coverage outside these hours? After-hours emergency support contracts are available. Contact for more info. Or call us at (843) 277-8555.

sales@frontierretailinc.com
support@frontierretailinc.com

Partners & Investors

PartnersPartner with usInvestor inquiry

Headquartered in the Charleston, South Carolina area.

CIMARA™ and the CIMARA mountain logo are trademarks of Frontier Retail, Inc.

C&K Systems, Inc. is our Authorized Preferred Installation Partner.

Home / Who We Serve / Outfitters

CIMARA Core

OutfittersGuides, rentals, and the shop on one checkout.

The counter holds the boat, the bike, the board, or the trip — then tackle, apparel, and food ring on the same sale. One customer. One tender.

Digital waivers and contracts: available for new clients. Guests can sign on a phone or at the counter; the signed document stays with the rental record.

Online booking: embeddable Website Commerce component in active deployment with early customers. It adds online booking to your existing site while the core system handles inventory, pricing, and the counter experience.

Book a demoContact for more info

Retail on this visit

The trip, the tackle, and a snack

The kayak, the bike, or the guided trip is the booking. Tackle, a dry bag, and a snack are the add-on. CIMARA Core sells them together at one package price.

A river day with tackle and a snack. A guided trip with a souvenir from the shop.

Outfitters river shop with rafts and kayaks — Tourism Retail storefront

On this counter

Gear they forgot, gear they want

Flies, tippet, and tackle, dry bags, sandals, sunglass straps, sunscreen, logo T-shirts and hats, and cold drinks and snacks for the river. The shop rings on the same checkout as the trip or the boat rental.

Check-in hour, no bottleneck

Forty people check in for the 9:00 trip at once. CIMARA SCO lets them grab snacks, sunscreen, and a dry bag on their own while staff run waivers, PFDs, and the shuttle count.

Buy smarter for next season

CIMARA Ask AI shows what sells on trip days versus walk-in days, which flies and tackle actually turn, and which apparel colors sat. Reorder before the hatch or the holiday, and quit carrying dead SKUs.

Trips with set departures

Sell the 9:00 and 1:00 trips as timed tickets with a cap per boat or bus. Self-guided kayak and tube rentals run as named units, and you know every departure's headcount before the shuttle leaves.

Every rider signed

Every rafter, tuber, and paddler signs a detailed waiver, and the signed record stays with that trip ticket. Lower-risk gear rentals use a simpler terms acceptance, so check-in moves faster.

Sell at the put-in

Take CIMARA POS to the put-in, the take-out, or the fishing tent at the river festival. Sell the forgotten sunscreen, the trip photo, or a cold drink where the customer is standing, on cellular.

Early customer program

Joining is free. Your feedback shapes the features we build, and early customers get preferred pricing. See what's coming soon.

Trips, rentals, and the shop

Rentals

  • Kayaks, canoes, paddleboards, bikes, and e-bikes are named units with a window.
  • A dry bag, water, and sunscreen ring with the rental at one package price.
  • Waivers sign at the counter for e-bikes, rafts, and other risk trips. A canoe hour gets a simple terms acceptance.
  • A seasonal kayak, board, or bike bills on a recurring schedule, on the same customer record.
  • Charge camps, scout troops, and corporate groups to one account and settle once.

Guided trips and tickets

  • Sell timed seats on the river run, the fishing trip, or the guided ride.
  • Tackle, a snack, or a trip shirt rides the same checkout.

Reservations and bookings

  • Online booking via the embeddable Website Commerce component is in active deployment with early customers. Walk-up reservations continue to be made at the counter. Walk-ups fill the open slots.
  • Every boat, bike, and guide slot on one calendar.

Regulars

  • Locals who paddle every weekend earn loyalty and member discounts today.

Website Commerce Plugin

Online booking on the site you already run

Online booking via the embeddable Website Commerce component is in active deployment with early customers. Walk-up reservations continue to be made at the counter.

Online booking through the embeddable Website Commerce component is in active deployment with early customers. Each deployment starts with a customer consultation to work out the requirements.

The Website Commerce Plugin is the online booking insert on a site you already have. Walk-up reservations continue to be made at the counter.

Book a demoContact for more info

Kayak, paddleboard, bike, jet ski, pontoon, fishing gear, beach chair and umbrella, cabana and pavilion rentals are in CIMARA Rentals, on this same system.

One guest record

Membership and loyalty

One system manages every transaction — retail, food, tickets, rentals, and loyalty — on one guest record. A single system is the point.

Loyalty and member discounts are available today.

A comprehensive membership system is coming soon. Membership discounts by member are honored today at sales points.

On the outfitter desk

The trip, the boat and the tackle on one checkout

An outfitter is a mixed visit. Time on the water or the trail, and a shop. CIMARA keeps the guide, the rental, and the shop on one checkout. Configure the resource file for what you actually rent or guide. Detailed digital waivers are available. Online booking via the embeddable Website Commerce component is in active deployment with early customers. Walk-up reservations continue to be made at the counter.

Rent the unit or the trip

Kayak, canoe, bike, e-bike, board, snow gear, or a guided outing. Named resource, window, occupancy. Walk-ups and reservations run at the counter today; online booking via the embeddable Website Commerce component is in active deployment with early customers.

Agreements on the visit

Every rafter, tuber, and paddler signs a detailed waiver, and the signed record stays with that trip ticket. A simpler terms acceptance covers a lower-risk gear rental.

Tackle and apparel on the same visit

Rods, lures, layers, snacks. Retail lines keep SKU logic next to the rental. The guest is not sent to a second drawer.

Ask on the desk

CIMARA Ask AI answers inventory and sales questions in plain language. CIMARA connects to the systems you already run, with integrations like NCR Counterpoint, and works with your existing products and customers, so you can start today and move at your own pace.

Quick answers

Can guests book a kayak or guided trip online?

Online booking via the embeddable Website Commerce component is in active deployment with early customers. Walk-up reservations continue to be made at the counter. Tackle and apparel ring on the same checkout.

Do river rafting and the shop share one payment?

Yes. The trip, the boat, and the tackle stay on one checkout. Each line keeps its own logic.

Are digital waivers available?

Yes. Guests sign a detailed digital waiver with the rental. The signed record stays on this same checkout.

Can a trip include tackle and a snack at one package price?

Yes. CIMARA Core sells the kayak, the bike, or the guided trip with tackle, a dry bag, and a snack at one package price.

Get started

See how CIMARA would work for your business.

Book a demoContact for more info

Related markets

Related markets

Destination retail · Outfitters

CIMARA runs the sale wherever your visitors stop.