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CIMARA
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CIMARA products

  • CIMARA CoreInventory, items, customers and reporting for every store
  • CIMARA POSCounter and mobile selling, on or off property
  • CIMARA SCOSelf-checkout lanes for busy gift shops and concessions
  • CIMARA Ask AIAsk your sales data in plain English

Included and in deployment

  • Rentals and reservationsIncludedNamed resources, walk-ups, returns and retail together
  • CIMARA EssentialsIncludedInventory snapshot and counts
  • Website Commerce PluginIn deploymentEmbeddable online booking on your existing site

One suite, one login

Every CIMARA product shares the same items, customers and sales history.

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Rentals and recreation

  • Golf Car Rental
  • Recreational Equipment
  • Outfitters
  • Ski Shop, Board Rentals, Lift Tickets
  • Powersports Rentals
  • Bike and E-bike Rentals
  • Marinas
  • Tour Operators and Guided Tours

Attractions and venues

  • Destination Retail
  • Campgrounds & State Parks
  • Zoos, Aquariums and Nature Venues
  • Water Parks
  • Stadiums and Arenas
  • Museums, Arts, Cultural and Theatre
  • More Places We Serve

Shops and concessions

  • Wineries
  • Golf Pro Shops
  • Airport Shops and Concessions
  • Fixed-Base Operators
  • Hospital Gift Shops and Cafeterias

Who We Serve

Software built for the shops, rentals and counters at travel and tourism destinations.

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Tools on Counterpoint

  • CIMARA SCO for CounterpointSelf-checkout for stores running NCR Counterpoint
  • CIMARA Mobile POS for CounterpointCIMARA POS at the counter and on mobile, posted as Counterpoint stores and stations
  • CIMARA Ask AI for CounterpointCIMARA Ask AI on Counterpoint data, with the reasoning behind each buy and move
  • NCR CounterpointThe Counterpoint connection, including mobile inventory
  • Excel ReporterLive reports in Excel
  • Blackbaud Raiser’s Edge NXTDonor and member sync

On the file you already run

Add-ons that extend your Counterpoint system. Add these business tools to streamline and connect business lines, add flexibility, and add intelligence.

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Consulting

  • Retail AI consultingMerchandising reviews built on your own sales history

Support

(843) 277-8555

Monday–Friday, 8 AM–5 PM ET. After-hours emergency support contracts are available. Contact for more info.

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About us

  • About
  • Customers Are Our History
  • Case Study
  • Partners

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  • FAQ
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Frontier Retail, Inc.

The company behind CIMARA, serving travel and tourism retailers.

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Products

CIMARA products

  • CIMARA Core
  • CIMARA POS
  • CIMARA SCO
  • CIMARA Ask AI

Included and in deployment

  • Rentals and reservationsIncluded
  • CIMARA EssentialsIncluded
  • Website Commerce PluginIn deployment
Who We Serve

Rentals and recreation

  • Golf Car Rental
  • Recreational Equipment
  • Outfitters
  • Ski Shop, Board Rentals, Lift Tickets
  • Powersports Rentals
  • Bike and E-bike Rentals
  • Marinas
  • Tour Operators and Guided Tours

Attractions and venues

  • Destination Retail
  • Campgrounds & State Parks
  • Zoos, Aquariums and Nature Venues
  • Water Parks
  • Stadiums and Arenas
  • Museums, Arts, Cultural and Theatre
  • More Places We Serve

Shops and concessions

  • Wineries
  • Golf Pro Shops
  • Airport Shops and Concessions
  • Fixed-Base Operators
  • Hospital Gift Shops and Cafeterias
  • See who we serve →
Counterpoint Integrations

Add-ons that extend your Counterpoint system. Add these business tools to streamline and connect business lines, add flexibility, and add intelligence.

Tools on Counterpoint

  • CIMARA SCO for Counterpoint
  • CIMARA Mobile POS for Counterpoint
  • CIMARA Ask AI for Counterpoint
  • NCR Counterpoint
  • Excel Reporter
  • Blackbaud Raiser’s Edge NXT
Services
  • Retail AI consulting

Support

  • Request support
Company
  • About
  • Customers Are Our History
  • Case Study
  • Partners
  • FAQ
  • Contact
PricingCustomer login
Book a demoCall (843) 277-8555

Mon–Fri 8 AM–5 PM ET. After-hours emergency support contracts are available. Contact for more info.

Frontier Retail Inc. | CIMARATravel & Tourism Retail

CIMARA is the retail platform for the travel and tourism industry, by Frontier Retail, Inc.

© 2026 Frontier Retail, Inc. All rights reserved.

CIMARA

CIMARA CoreRentalsCIMARA EssentialsCIMARA POSCIMARA SCO (Self-Checkout/Kiosk)CIMARA SCO for CounterpointCIMARA Mobile POS for CounterpointCIMARA Ask AI for CounterpointCIMARA Ask AIRetail AI consultingWebsite Commerce Plugin

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Call us: (843) 277-8555

Support & emergencies: (843) 277-8555, Mon–Fri 8 AM–5 PM ET. Closed Saturday and Sunday. One number for sales and support; an auto attendant routes your call.
Need coverage outside these hours? After-hours emergency support contracts are available. Contact for more info. Or call us at (843) 277-8555.

sales@frontierretailinc.com
support@frontierretailinc.com

Partners & Investors

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Headquartered in the Charleston, South Carolina area.

CIMARA™ and the CIMARA mountain logo are trademarks of Frontier Retail, Inc.

C&K Systems, Inc. is our Authorized Preferred Installation Partner.

Home / CIMARA Core / Rental software built around the equipment

Equipment rental software

Rental software built around the equipmentNamed units for a kayak, a bike, a board, or a jet ski. Pickup, return, and retail on one checkout.

A rental is a named unit for a window, not a quantity on a shelf. That unit might be a kayak, a bike, a board, or a jet ski. The counter sees whether it is free, out, due back, or overdue. Pickup and return stay on the unit. The contract or waiver is signed on the ticket, and retail rings with it: a dry bag, gloves, or a snack. Online booking via the embeddable Website Commerce component is in active deployment with early customers. Walk-up reservations continue to be made at the counter.

Digital waivers and contracts: available for new clients. Guests can sign on a phone or at the counter; the signed document stays with the rental record.

Online booking: embeddable Website Commerce component in active deployment with early customers. It adds online booking to your existing site while the core system handles inventory, pricing, and the counter experience.

Book a demoContact for more info

Retail on this visit

The rental and the shop, one package price

A kayak, a bike, a board, or a jet ski is the named unit. The shop is the add-on. CIMARA Core sells the rental with a dry bag, gloves, or a snack at one package price.

A kayak hour with a dry bag and a snack. A lift day with blades and gloves from the counter.

Rental staff checking in a guest on a tablet at a waterfront dock lined with jet skis, next to a gift shop.

On this counter

Dry bags to sunscreen

Dry bags, phone pouches, water shoes, sunscreen, bug spray, bike lights, gloves, snacks, and cold water. They forgot half of it at the rental house. Ring it on the same checkout as the kayak or the e-bike.

Clear the 9 a.m. rush

Everyone wants to launch at nine. While staff fit helmets and life jackets, CIMARA SCO lets guests pay for water, sunscreen, and snacks on their own. The line gets shorter and they get out on the water faster.

Stock what renters forget

CIMARA Ask AI shows what sells with each rental type, which add-ons sell out on hot weekends, and what has sat since spring. Reorder dry bags and sunscreen early, and stop buying what doesn't move.

Waivers, ID, and contracts

Kayaks and bikes get a quick terms acceptance. Jet skis, ATVs, boats, and snowmobiles get the full waiver, a driver's license scan, an age check, and insurance details on the rental contract, all signed and stored with the rental.

Know every unit's status

Each kayak, e-bike, or jet ski is a named unit. The counter and walk-ups share one occupancy view, so you never promise a unit that's out. Extend or swap a unit, or add a late or damage charge to the same rental.

Rent from the launch

Check renters out at the beach launch, the dock, or the trailhead on CIMARA POS. Sign the waiver, take the deposit, and sell the dry bag where the customer stands, even on cellular.

Early customer program

Joining is free. Your feedback shapes the features we build, and early customers get preferred pricing. See what's coming soon.

Rentals, reservations, and the shop

Rentals with contracts

  • Jet skis, boats, ATVs, e-bikes, kayaks, and bikes are named units, not a quantity on a shelf.
  • Vehicle rentals scan the driver's license, record insurance details, and run higher-end contracts with your own fields.
  • Waivers sign before a jet ski, ATV, e-bike, or boat leaves the dock.
  • A monthly boat, jet ski, or kayak bills on a recurring schedule, on the same customer record.

Guided tours

  • Sell timed seats on the jet ski tour, the ATV trail ride, or the sunset cruise.
  • Fuel, a cooler, ice, and sunscreen ride the same checkout at one package price.

Reservations and bookings

  • Online booking via the embeddable Website Commerce component is in active deployment with early customers. Walk-up reservations continue to be made at the counter. Hold the unit for a date and a window, and see what's out, due back, and overdue.
  • Damage and extensions post to the original rental. A deposit, when one is taken, is collected at the desk.
  • Charge resorts and tour groups to an account.

Kayak, paddleboard, bike, jet ski, pontoon, fishing gear, beach chair and umbrella, cabana and pavilion rentals are in CIMARA Rentals, on this same system.

Website Commerce Plugin

Online booking on the site you already run

Online booking via the embeddable Website Commerce component is in active deployment with early customers. Walk-up reservations continue to be made at the counter.

Online booking through the embeddable Website Commerce component is in active deployment with early customers. Each deployment starts with a customer consultation to work out the requirements.

The Website Commerce Plugin is the online booking insert on a site you already have. Walk-up reservations continue to be made at the counter.

Book a demoContact for more info

Customer story

Graham Golf Cars

Graham Golf Cars runs CIMARA Core, CIMARA digital waivers, and CIMARA POS for golf car rentals at five locations, on campgrounds and in commercial rentals. End-of-day reconciliation went from over an hour to ten minutes.

Read the Graham Golf Cars case study

Reservations, checkout, and agreements

Reserve the unit your customer will actually receive

Configure kayaks, bikes, boards, boats, carts, or another named fleet. Staff can see the reservation window and resource status instead of relying on notes attached to a generic SKU.

  • Advance reservations and walk-up rental checkout
  • Named resources and availability windows
  • Timeline, agenda, and fleet occupancy views
  • Return, extend, exchange, and overdue workflows

Reservations, checkout, and agreements

Sell the rest of the visit at the same counter

Apparel, accessories, food, fees, and other retail additions stay on their own lines beside the rental. The customer checks out once instead of moving between a rental application and a separate register.

CIMARA Core mixed rental and retail transaction

Reservations, checkout, and agreements

Agreements without another disconnected process

Kayaks and bikes get a quick terms acceptance. Jet skis, ATVs, boats, and snowmobiles get the full waiver, a driver's license scan, an age check, and insurance details on the rental contract. The signed record stays on the same checkout.

CIMARA Core mixed rental and retail transaction

Reservations, checkout, and agreements

Adventure parks: zip-line, climbing, and harness courses

An aerial adventure park, a zip-line canopy tour, or a climbing and harness course sells a timed session, not a per-item quantity. Every guest signs a detailed digital waiver before fitting a harness, and a minor needs a parent or guardian signature. A groups-and-camps package, a photo, or a souvenir rings on the same checkout as the session.

A staff member fitting a climbing harness on a guest before an aerial adventure park course.

Questions to ask

Before selecting a rental and reservation system

What kinds of equipment can CIMARA Core manage?

CIMARA is configurable around named units, including kayaks, bikes, boards, golf cars, boats, and jet skis, plus tools, reservable spaces, and similar time-based inventory.

Can a rental include a dry bag or a snack at one package price?

Yes. CIMARA Core sells the named kayak, bike, board, or boat with a dry bag, a snack, or a souvenir at one package price.

Does it support walk-up rentals?

Yes. CIMARA Core supports walk-up checkout alongside advance reservations.

Can guests sign a liability waiver or accept rental terms?

Kayaks and bikes get a quick terms acceptance. Jet skis, ATVs, boats, and snowmobiles get the full waiver, a driver's license scan, an age check, and insurance details on the rental contract. The signed record stays on the same checkout.

Does this cover an aerial adventure park or a zip-line course?

Yes. A zip-line, climbing, or harness course sells as a timed session with a detailed digital waiver for every guest, and gear or a souvenir can ring on the same checkout.

Continue researching

CIMARA POS buyer guides

CIMARA Core overview

Read: CIMARA Core overview

Destination retail

Read: Destination retail

Golf car rental workflow

Read: Golf car rental workflow

Rental software comparison checklist

Read: Rental software comparison checklist

Get started

See it with your fleet.

Book a demo and we will walk your rentals, add-ons, and checkout on one checkout.

Book a demoContact for more info