Skip to content
Get tech supportCall us: (843) 277-8555 · Mon–Fri 8 AM–5 PM ETCustomer login
CIMARA
  • Pricing
Contact usBook a demo

CIMARA products

  • CIMARA CoreInventory, items, customers and reporting for every store
  • CIMARA POSCounter and mobile selling, on or off property
  • CIMARA SCOSelf-checkout lanes for busy gift shops and concessions
  • CIMARA Ask AIAsk your sales data in plain English

Included and in deployment

  • Rentals and reservationsIncludedNamed resources, walk-ups, returns and retail together
  • CIMARA EssentialsIncludedInventory snapshot and counts
  • Website Commerce PluginIn deploymentEmbeddable online booking on your existing site

One suite, one login

Every CIMARA product shares the same items, customers and sales history.

Compare products →

Rentals and recreation

  • Golf Car Rental
  • Recreational Equipment
  • Outfitters
  • Ski Shop, Board Rentals, Lift Tickets
  • Powersports Rentals
  • Bike and E-bike Rentals
  • Marinas
  • Tour Operators and Guided Tours

Attractions and venues

  • Destination Retail
  • Campgrounds & State Parks
  • Zoos, Aquariums and Nature Venues
  • Water Parks
  • Stadiums and Arenas
  • Museums, Arts, Cultural and Theatre
  • More Places We Serve

Shops and concessions

  • Wineries
  • Golf Pro Shops
  • Airport Shops and Concessions
  • Fixed-Base Operators
  • Hospital Gift Shops and Cafeterias

Who We Serve

Software built for the shops, rentals and counters at travel and tourism destinations.

See who we serve →

Tools on Counterpoint

  • CIMARA SCO for CounterpointSelf-checkout for stores running NCR Counterpoint
  • CIMARA Mobile POS for CounterpointCIMARA POS at the counter and on mobile, posted as Counterpoint stores and stations
  • CIMARA Ask AI for CounterpointCIMARA Ask AI on Counterpoint data, with the reasoning behind each buy and move
  • NCR CounterpointThe Counterpoint connection, including mobile inventory
  • Excel ReporterLive reports in Excel
  • Blackbaud Raiser’s Edge NXTDonor and member sync

On the file you already run

Add-ons that extend your Counterpoint system. Add these business tools to streamline and connect business lines, add flexibility, and add intelligence.

Talk with us →

Consulting

  • Retail AI consultingMerchandising reviews built on your own sales history

Support

(843) 277-8555

Monday–Friday, 8 AM–5 PM ET. After-hours emergency support contracts are available. Contact for more info.

Request support →

About us

  • About
  • Customers Are Our History
  • Case Study
  • Partners

Get in touch

  • FAQ
  • Contact
  • Pricing

Frontier Retail, Inc.

The company behind CIMARA, serving travel and tourism retailers.

Book a demo →
Products

CIMARA products

  • CIMARA Core
  • CIMARA POS
  • CIMARA SCO
  • CIMARA Ask AI

Included and in deployment

  • Rentals and reservationsIncluded
  • CIMARA EssentialsIncluded
  • Website Commerce PluginIn deployment
Who We Serve

Rentals and recreation

  • Golf Car Rental
  • Recreational Equipment
  • Outfitters
  • Ski Shop, Board Rentals, Lift Tickets
  • Powersports Rentals
  • Bike and E-bike Rentals
  • Marinas
  • Tour Operators and Guided Tours

Attractions and venues

  • Destination Retail
  • Campgrounds & State Parks
  • Zoos, Aquariums and Nature Venues
  • Water Parks
  • Stadiums and Arenas
  • Museums, Arts, Cultural and Theatre
  • More Places We Serve

Shops and concessions

  • Wineries
  • Golf Pro Shops
  • Airport Shops and Concessions
  • Fixed-Base Operators
  • Hospital Gift Shops and Cafeterias
  • See who we serve →
Counterpoint Integrations

Add-ons that extend your Counterpoint system. Add these business tools to streamline and connect business lines, add flexibility, and add intelligence.

Tools on Counterpoint

  • CIMARA SCO for Counterpoint
  • CIMARA Mobile POS for Counterpoint
  • CIMARA Ask AI for Counterpoint
  • NCR Counterpoint
  • Excel Reporter
  • Blackbaud Raiser’s Edge NXT
Services
  • Retail AI consulting

Support

  • Request support
Company
  • About
  • Customers Are Our History
  • Case Study
  • Partners
  • FAQ
  • Contact
PricingCustomer login
Book a demoCall (843) 277-8555

Mon–Fri 8 AM–5 PM ET. After-hours emergency support contracts are available. Contact for more info.

Frontier Retail Inc. | CIMARATravel & Tourism Retail

CIMARA is the retail platform for the travel and tourism industry, by Frontier Retail, Inc.

© 2026 Frontier Retail, Inc. All rights reserved.

CIMARA

CIMARA CoreRentalsCIMARA EssentialsCIMARA POSCIMARA SCO (Self-Checkout/Kiosk)CIMARA SCO for CounterpointCIMARA Mobile POS for CounterpointCIMARA Ask AI for CounterpointCIMARA Ask AIRetail AI consultingWebsite Commerce Plugin

Site

Who We ServePricingBuyFAQ

Account

Shop & pricingSign inMy accountCreate account

Legal

PrivacyTermsBillingCancellation & refundsCookies

Call us: (843) 277-8555

Support & emergencies: (843) 277-8555, Mon–Fri 8 AM–5 PM ET. Closed Saturday and Sunday. One number for sales and support; an auto attendant routes your call.
Need coverage outside these hours? After-hours emergency support contracts are available. Contact for more info. Or call us at (843) 277-8555.

sales@frontierretailinc.com
support@frontierretailinc.com

Partners & Investors

PartnersPartner with usInvestor inquiry

Headquartered in the Charleston, South Carolina area.

CIMARA™ and the CIMARA mountain logo are trademarks of Frontier Retail, Inc.

C&K Systems, Inc. is our Authorized Preferred Installation Partner.

Home / Who We Serve / Powersports rentals

CIMARA Core

Powersports rentalsATV, UTV, jet ski, and snowmobile.

Goggles and a logo shirt ring with the ride. The machine is a named unit. The license, the contract, and a waiver for each rider stay on that rental.

Digital waivers and contracts: available for new clients. Guests can sign on a phone or at the counter; the signed document stays with the rental record.

Online booking: embeddable Website Commerce component in active deployment with early customers. It adds online booking to your existing site while the core system handles inventory, pricing, and the counter experience.

Book a demoContact for more info

Retail on this visit

The ride, the goggles, and a logo shirt

The machine or the guided ride is the rental. Goggles and a logo shirt are the add-on. CIMARA Core sells that mix at one package price. The machine stays a named unit. The gear stays retail.

A guided ride with goggles and a logo shirt. A self-drive day with gloves from the counter.

Guided ATV trail ride rental group in the mountains.

On this counter

Goggles, gloves, and bandanas

Goggles, gloves, bandanas, balaclavas, hand warmers, sunscreen, waterproof phone cases, trail maps, and logo shirts. Riders show up missing something every day. Ring it with the ride on one checkout before they gear up.

Clear the check-in line

The morning tour has a full group checking in at once. CIMARA SCO lets them buy goggles, water, and snacks on their own while staff handle licenses, waivers, and the safety briefing.

Gear that sells with rides

CIMARA Ask AI shows what riders buy on dusty summer days versus cold mornings, what sells with each tour, and which gear has sat since last season. Stock the right goggles and gloves.

License, insurance, rental contract

Scan the driver's license and check age at the counter. Insurance details sit on user-defined contract fields, with the damage deposit and a waiver for each rider. The record stays with that machine and that rental.

Guided tours on timed departures

Sell the morning and afternoon guided rides as timed tickets with a cap per guide. Self-drive rentals book as named machines by the hour or the day, so you never promise a sled or a side-by-side that's out.

Check-in at the staging area

Run pre-ride check-in at the staging area on CIMARA POS. On return, add fuel, cleaning, or damage charges to the original rental and release or apply the deposit before riders leave.

Early customer program

Joining is free. Your feedback shapes the features we build, and early customers get preferred pricing. See what's coming soon.

Kayak, paddleboard, bike, jet ski, pontoon, fishing gear, beach chair and umbrella, cabana and pavilion rentals are in CIMARA Rentals, on this same system.

On the check-in desk

The ride, the gear, and the contract on one checkout

Guided tours and self-drive rentals share one counter. Staff scan the license, put insurance on the contract fields you set, and take the deposit. Every rider signs a digital liability waiver before the ride, at the counter, on a kiosk or tablet, or on their phone ahead of time, and a minor needs a parent or guardian signature. The signed waiver stays on that rental ticket and that rider, so the guide can see who has signed before the group heads out. CIMARA SCO clears the gear line while the briefing happens at the staging area.

A powersports rental counter: a staff member fits an off-road helmet on a teenage rider while his mother holds goggles and gloves, with helmets, jackets, and ATVs behind.

Rider gear

Rental desk staff member checks a guest in on a tablet beside a CIMARA sign, with personal watercraft lined up at the dock.

The departure

Gear on the ride ticket

Goggles, gloves, and a logo shirt ring with the tour or the rental. The shop stays retail. The machine stays a named unit.

License and the contract

Scan the driver's license and check age. Insurance details sit on the contract fields you set, with the damage deposit and a waiver for each rider.

Timed tours and self-drive

Guided rides are timed tickets with a cap per guide. Self-drive books a named machine by the hour or the day.

Staging-area check-in

CIMARA POS runs the pre-ride check-in. Fuel, cleaning, and damage charges post to the original rental, then the deposit releases.

Quick answers

Can goggles and a logo shirt ring with the ride?

Yes. CIMARA Core sells the guided ride or the named machine with goggles and a logo shirt at one package price.

Do you scan a driver's license?

Yes. Scan the license and check age at the counter. Insurance details sit on the rental contract fields you set, with the damage deposit and a waiver for each rider.

Can we sell a guided departure and a self-drive rental?

Yes. Guided rides are timed tickets with a cap per guide. Self-drive books a named machine by the hour or the day.

Where do damage and fuel charges go?

Fuel, cleaning, and damage charges post to the original rental at return. Then the deposit releases or applies. That fuel line is a charge on the rental.

Get started

See how CIMARA would work for your business.

Book a demoContact for more info

Related markets

Related markets

Destination retail · Outfitters

CIMARA runs the sale wherever your visitors stop.