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CIMARA
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CIMARA products

  • CIMARA CoreInventory, items, customers and reporting for every store
  • CIMARA POSCounter and mobile selling, on or off property
  • CIMARA SCOSelf-checkout lanes for busy gift shops and concessions
  • CIMARA Ask AIAsk your sales data in plain English

Included and in deployment

  • Rentals and reservationsIncludedNamed resources, walk-ups, returns and retail together
  • CIMARA EssentialsIncludedInventory snapshot and counts
  • Website Commerce PluginIn deploymentEmbeddable online booking on your existing site

One suite, one login

Every CIMARA product shares the same items, customers and sales history.

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Rentals and recreation

  • Golf Car Rental
  • Recreational Equipment
  • Outfitters
  • Ski Shop, Board Rentals, Lift Tickets
  • Powersports Rentals
  • Bike and E-bike Rentals
  • Marinas
  • Tour Operators and Guided Tours

Attractions and venues

  • Destination Retail
  • Campgrounds & State Parks
  • Zoos, Aquariums and Nature Venues
  • Water Parks
  • Stadiums and Arenas
  • Museums, Arts, Cultural and Theatre
  • More Places We Serve

Shops and concessions

  • Wineries
  • Golf Pro Shops
  • Airport Shops and Concessions
  • Fixed-Base Operators
  • Hospital Gift Shops and Cafeterias

Who We Serve

Software built for the shops, rentals and counters at travel and tourism destinations.

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Tools on Counterpoint

  • CIMARA SCO for CounterpointSelf-checkout for stores running NCR Counterpoint
  • CIMARA Mobile POS for CounterpointCIMARA POS at the counter and on mobile, posted as Counterpoint stores and stations
  • CIMARA Ask AI for CounterpointCIMARA Ask AI on Counterpoint data, with the reasoning behind each buy and move
  • NCR CounterpointThe Counterpoint connection, including mobile inventory
  • Excel ReporterLive reports in Excel
  • Blackbaud Raiser’s Edge NXTDonor and member sync

On the file you already run

Add-ons that extend your Counterpoint system. Add these business tools to streamline and connect business lines, add flexibility, and add intelligence.

Talk with us →

Consulting

  • Retail AI consultingMerchandising reviews built on your own sales history

Support

(843) 277-8555

Monday–Friday, 8 AM–5 PM ET. After-hours emergency support contracts are available. Contact for more info.

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About us

  • About
  • Customers Are Our History
  • Case Study
  • Partners

Get in touch

  • FAQ
  • Contact
  • Pricing

Frontier Retail, Inc.

The company behind CIMARA, serving travel and tourism retailers.

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Products

CIMARA products

  • CIMARA Core
  • CIMARA POS
  • CIMARA SCO
  • CIMARA Ask AI

Included and in deployment

  • Rentals and reservationsIncluded
  • CIMARA EssentialsIncluded
  • Website Commerce PluginIn deployment
Who We Serve

Rentals and recreation

  • Golf Car Rental
  • Recreational Equipment
  • Outfitters
  • Ski Shop, Board Rentals, Lift Tickets
  • Powersports Rentals
  • Bike and E-bike Rentals
  • Marinas
  • Tour Operators and Guided Tours

Attractions and venues

  • Destination Retail
  • Campgrounds & State Parks
  • Zoos, Aquariums and Nature Venues
  • Water Parks
  • Stadiums and Arenas
  • Museums, Arts, Cultural and Theatre
  • More Places We Serve

Shops and concessions

  • Wineries
  • Golf Pro Shops
  • Airport Shops and Concessions
  • Fixed-Base Operators
  • Hospital Gift Shops and Cafeterias
  • See who we serve →
Counterpoint Integrations

Add-ons that extend your Counterpoint system. Add these business tools to streamline and connect business lines, add flexibility, and add intelligence.

Tools on Counterpoint

  • CIMARA SCO for Counterpoint
  • CIMARA Mobile POS for Counterpoint
  • CIMARA Ask AI for Counterpoint
  • NCR Counterpoint
  • Excel Reporter
  • Blackbaud Raiser’s Edge NXT
Services
  • Retail AI consulting

Support

  • Request support
Company
  • About
  • Customers Are Our History
  • Case Study
  • Partners
  • FAQ
  • Contact
PricingCustomer login
Book a demoCall (843) 277-8555

Mon–Fri 8 AM–5 PM ET. After-hours emergency support contracts are available. Contact for more info.

Frontier Retail Inc. | CIMARATravel & Tourism Retail

CIMARA is the retail platform for the travel and tourism industry, by Frontier Retail, Inc.

© 2026 Frontier Retail, Inc. All rights reserved.

CIMARA

CIMARA CoreRentalsCIMARA EssentialsCIMARA POSCIMARA SCO (Self-Checkout/Kiosk)CIMARA SCO for CounterpointCIMARA Mobile POS for CounterpointCIMARA Ask AI for CounterpointCIMARA Ask AIRetail AI consultingWebsite Commerce Plugin

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Call us: (843) 277-8555

Support & emergencies: (843) 277-8555, Mon–Fri 8 AM–5 PM ET. Closed Saturday and Sunday. One number for sales and support; an auto attendant routes your call.
Need coverage outside these hours? After-hours emergency support contracts are available. Contact for more info. Or call us at (843) 277-8555.

sales@frontierretailinc.com
support@frontierretailinc.com

Partners & Investors

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Headquartered in the Charleston, South Carolina area.

CIMARA™ and the CIMARA mountain logo are trademarks of Frontier Retail, Inc.

C&K Systems, Inc. is our Authorized Preferred Installation Partner.

Home / CIMARA Ask AI / CIMARA Ask AI for Counterpoint

CIMARA Ask AI

Counterpoint Integrations

CIMARA Ask AI for CounterpointAI insight on top of your Counterpoint data: smart buying and smart location reallocation, with the reasoning behind each suggestion.

Add-ons that extend your Counterpoint system. Add these business tools to streamline and connect business lines, add flexibility, and add intelligence.

CIMARA Ask AI for Counterpoint is part of the CIMARA retail platform for travel, tourism, and destination businesses, by Frontier Retail, Inc. It adds AI insight on top of the NCR Counterpoint system you already run. CIMARA Ask AI, the Brain, reads your Counterpoint data, and Counterpoint stays the system of record. The gold AI reports are live today.

CIMARA Ask AI is your personal business analyst, not a chatbot.

Book a demoContact for more info
CIMARA Ask AI

The headline

Suggested Stock Reallocation and Purchasing Recommendations.

Suggested Stock Reallocation and Purchasing Recommendations are the headline. AI analytics does the research for you: it reads sales velocity, on-hand, open-to-buy, and margin across locations, and explains the reasoning behind every suggestion.

The buyer sees that reasoning before anyone writes a purchase order or a transfer. Both reports are ready to review today.

Headline report

Suggested Stock Reallocation (smart location reallocation)

AI analytics reads sales velocity, on-hand, open-to-buy, and margin across every location, then names which store should send stock and which store should take it, with the reasoning behind every suggestion.

Headline report

Purchasing Recommendations (smart buying)

AI analytics reads sales velocity, on-hand, open-to-buy, and margin, then names what to buy and from which vendor, with the reasoning behind every suggestion.

Live today

The gold AI reports.

These reports run on Counterpoint data now. They are recommendations, with the reasoning attached.

Open to Buy replenishment

Reads what sold and what is on hand, and lays out the replenishment the buyer can review.

Suggested PO

Names the vendor lines to buy, with the reasoning beside the suggestion.

Store Transfer & Reallocation

Shows which location should give stock up, and which location should take it.

Markdown Recovery

Finds aged stock and the markdown that recovers cash without guessing.

Vendor GMROI

Ranks vendors by gross margin return on inventory so the next buy favors the ones that earn.

CIMARA Ask AI History view, GMROI by class. Names and figures on the screen are sample data.

Vendor GMROI

Margin return, by the vendor who earned it.

Vendor GMROI ranks who is earning on the inventory you already own. The History view is the CIMARA Ask AI screen behind that report.

Names and figures on the screen are sample data.

CIMARA Ask AI Matrix view of sell-through. Names and figures on the screen are sample data.

Markdown Recovery

Aged stock, with a markdown you can defend.

Markdown Recovery points at the stock that is stuck and the cut that gets the cash back. The Matrix view is the sell-through read that report uses.

Names and figures on the screen are sample data.

Coming soon

From the suggestion to the purchase order and the transfer.

Coming soon

Turning the suggestions into purchase orders and transfers is coming soon. Today CIMARA Ask AI shows the buy, the move, and the reasoning. The buyer still writes the purchase order and the transfer in Counterpoint.

Suggested Stock Reallocation and Purchasing Recommendations will feed that same intelligence into CIMARA Core when it creates the purchase order and the stock transfer. That step is coming soon to CIMARA Core.

Questions

What is CIMARA Ask AI for Counterpoint?

It adds AI insight on top of NCR Counterpoint. CIMARA Ask AI, the Brain, reads the Counterpoint company file you already keep and answers with the gold AI reports. Counterpoint stays the system of record.

What can buyers use today?

Suggested Stock Reallocation and Purchasing Recommendations are the headline. AI analytics does the research for you: it reads sales velocity, on-hand, open-to-buy, and margin across locations, and explains the reasoning behind every suggestion. The other gold AI reports are live too: Open to Buy replenishment, Suggested PO, Store Transfer & Reallocation, Markdown Recovery, and Vendor GMROI.

Does CIMARA Ask AI write the purchase order or the transfer?

Not yet. Turning those suggestions into purchase orders and transfers is coming soon. Suggested Stock Reallocation and Purchasing Recommendations will feed that same intelligence into CIMARA Core when it creates the purchase order and the stock transfer. That step is coming soon to CIMARA Core. Today the buyer reads the suggestion and the reasoning, and acts in Counterpoint.

Where does the data come from?

From the NCR Counterpoint company file you already keep. The sales history stays in Counterpoint, and CIMARA Ask AI reads it there.

Counterpoint Integrations

More add-ons for the same Counterpoint company file.

  • CIMARA Ask AI
  • CIMARA Mobile POS for Counterpoint
  • CIMARA SCO for Counterpoint
  • NCR Counterpoint

Get started

See the gold reports on your Counterpoint data.

Book a demo. We will walk the Open to Buy replenishment, the Suggested PO, and the store move, with the reasoning beside each one.

Book a demoContact for more info