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CIMARA
  • Pricing
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CIMARA products

  • CIMARA CoreInventory, items, customers and reporting for every store
  • CIMARA POSCounter and mobile selling, on or off property
  • CIMARA SCOSelf-checkout lanes for busy gift shops and concessions
  • CIMARA Ask AIAsk your sales data in plain English

Included and in deployment

  • Rentals and reservationsIncludedNamed resources, walk-ups, returns and retail together
  • CIMARA EssentialsIncludedInventory snapshot and counts
  • Website Commerce PluginIn deploymentEmbeddable online booking on your existing site

One suite, one login

Every CIMARA product shares the same items, customers and sales history.

Compare products →

Rentals and recreation

  • Golf Car Rental
  • Recreational Equipment
  • Outfitters
  • Ski Shop, Board Rentals, Lift Tickets
  • Powersports Rentals
  • Bike and E-bike Rentals
  • Marinas
  • Tour Operators and Guided Tours

Attractions and venues

  • Destination Retail
  • Campgrounds & State Parks
  • Zoos, Aquariums and Nature Venues
  • Water Parks
  • Stadiums and Arenas
  • Museums, Arts, Cultural and Theatre
  • More Places We Serve

Shops and concessions

  • Wineries
  • Golf Pro Shops
  • Airport Shops and Concessions
  • Fixed-Base Operators
  • Hospital Gift Shops and Cafeterias

Who We Serve

Software built for the shops, rentals and counters at travel and tourism destinations.

See who we serve →

Tools on Counterpoint

  • CIMARA SCO for CounterpointSelf-checkout for stores running NCR Counterpoint
  • CIMARA Mobile POS for CounterpointCIMARA POS at the counter and on mobile, posted as Counterpoint stores and stations
  • CIMARA Ask AI for CounterpointCIMARA Ask AI on Counterpoint data, with the reasoning behind each buy and move
  • NCR CounterpointThe Counterpoint connection, including mobile inventory
  • Excel ReporterLive reports in Excel
  • Blackbaud Raiser’s Edge NXTDonor and member sync

On the file you already run

Add-ons that extend your Counterpoint system. Add these business tools to streamline and connect business lines, add flexibility, and add intelligence.

Talk with us →

Consulting

  • Retail AI consultingMerchandising reviews built on your own sales history

Support

(843) 277-8555

Monday–Friday, 8 AM–5 PM ET. After-hours emergency support contracts are available. Contact for more info.

Request support →

About us

  • About
  • Customers Are Our History
  • Case Study
  • Partners

Get in touch

  • FAQ
  • Contact
  • Pricing

Frontier Retail, Inc.

The company behind CIMARA, serving travel and tourism retailers.

Book a demo →
Products

CIMARA products

  • CIMARA Core
  • CIMARA POS
  • CIMARA SCO
  • CIMARA Ask AI

Included and in deployment

  • Rentals and reservationsIncluded
  • CIMARA EssentialsIncluded
  • Website Commerce PluginIn deployment
Who We Serve

Rentals and recreation

  • Golf Car Rental
  • Recreational Equipment
  • Outfitters
  • Ski Shop, Board Rentals, Lift Tickets
  • Powersports Rentals
  • Bike and E-bike Rentals
  • Marinas
  • Tour Operators and Guided Tours

Attractions and venues

  • Destination Retail
  • Campgrounds & State Parks
  • Zoos, Aquariums and Nature Venues
  • Water Parks
  • Stadiums and Arenas
  • Museums, Arts, Cultural and Theatre
  • More Places We Serve

Shops and concessions

  • Wineries
  • Golf Pro Shops
  • Airport Shops and Concessions
  • Fixed-Base Operators
  • Hospital Gift Shops and Cafeterias
  • See who we serve →
Counterpoint Integrations

Add-ons that extend your Counterpoint system. Add these business tools to streamline and connect business lines, add flexibility, and add intelligence.

Tools on Counterpoint

  • CIMARA SCO for Counterpoint
  • CIMARA Mobile POS for Counterpoint
  • CIMARA Ask AI for Counterpoint
  • NCR Counterpoint
  • Excel Reporter
  • Blackbaud Raiser’s Edge NXT
Services
  • Retail AI consulting

Support

  • Request support
Company
  • About
  • Customers Are Our History
  • Case Study
  • Partners
  • FAQ
  • Contact
PricingCustomer login
Book a demoCall (843) 277-8555

Mon–Fri 8 AM–5 PM ET. After-hours emergency support contracts are available. Contact for more info.

Frontier Retail Inc. | CIMARATravel & Tourism Retail

CIMARA is the retail platform for the travel and tourism industry, by Frontier Retail, Inc.

© 2026 Frontier Retail, Inc. All rights reserved.

CIMARA

CIMARA CoreRentalsCIMARA EssentialsCIMARA POSCIMARA SCO (Self-Checkout/Kiosk)CIMARA SCO for CounterpointCIMARA Mobile POS for CounterpointCIMARA Ask AI for CounterpointCIMARA Ask AIRetail AI consultingWebsite Commerce Plugin

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Call us: (843) 277-8555

Support & emergencies: (843) 277-8555, Mon–Fri 8 AM–5 PM ET. Closed Saturday and Sunday. One number for sales and support; an auto attendant routes your call.
Need coverage outside these hours? After-hours emergency support contracts are available. Contact for more info. Or call us at (843) 277-8555.

sales@frontierretailinc.com
support@frontierretailinc.com

Partners & Investors

PartnersPartner with usInvestor inquiry

Headquartered in the Charleston, South Carolina area.

CIMARA™ and the CIMARA mountain logo are trademarks of Frontier Retail, Inc.

C&K Systems, Inc. is our Authorized Preferred Installation Partner.

Home / Who We Serve

Who the counter is for

Who We ServeOne checkout. The whole day.

Tourism Retail is everything a venue sells around the experience: merchandise, sundries, food, and rentals, at parks, zoos, aquariums, museums, outfitters, and destination retail. CIMARA is the retail platform built for it.

CIMARA is built for venue operators. Merchandise, sundries, food, and rentals ring on one checkout.

Many of these venues run mobile sales points. Sell anywhere on your property, on Wi‑Fi, cellular, or Starlink, with full retail checkout on a handheld. If the connection drops, CIMARA POS keeps selling offline.

CIMARA Rentals covers golf cars, campsites, boat slips, storage, and gear.

Book a demoContact for more info
Gift shop counter with an installed PartnerTech self-checkout showing the CIMARA logo on its screen.

Destination Retail

The shop beside a water park, a beach, or a trail. Gift shops, wineries, tastings and tours, beach stores, and boutique tour operators. No gate. The bottle, the hammock, and the T-shirt on one sale.

A golf car parked on a beach-town street, ready for a rental.

Golf Car Rental

Beach-town fleets that deliver to rental homes and condos, campground and RV-resort counters for weekly and seasonal campers, and dealers that sell and rent.

Rental staff checking in a guest on a tablet at a waterfront dock lined with jet skis, next to a gift shop.

Recreational Equipment

Kayaks, bicycle and e-bike rentals, ATV rentals, snowmobile rentals, boats, and boards — named resources plus merch on the same sale.

Outfitters river shop with rafts and kayaks — Tourism Retail storefront

Outfitters

Guides, kayaks, bikes, boards, plus tackle and apparel on one checkout. The desk for a mixed outing.

Campground staff checking in a guest on a tablet at the entrance, with tents, an RV, a lake, and mountains behind.

Campgrounds & State Parks

A named site, a golf car for the week or the season, and ice, firewood, and the shop on the same stay. Visitor centers and park concessions run the same checkout.

Ski resort shop with rentals and apparel — Tourism Retail storefront

Ski Shop, Board Rentals, Lift Tickets

One mountain visit: ski/board rental, merch, and food on one checkout. CIMARA ticketing sells lift tickets. Detailed digital waivers are available.

Aquarium gift shop storefront on CIMARA

Zoos, Aquariums and Nature Venues

Timed admission, the gift shop, and a cart on one checkout. CIMARA POS is live. CIMARA Ask AI is available.

Marina ship's store and fuel dock on the waterfront, with slips and the shop

Marinas

Walk-up fishing trips, fuel, slip, and the ship's store on one checkout — named resource and time, not a generic marine catalog. Boat, kayak, and paddleboard rentals run the same named-resource logic.

Tasting room where the tour, the tasting, and the bottle share one checkout.

Wineries

Vineyard tours and tastings booked together, with the bottle, the case, and gift shop merchandise on the same checkout. Breweries, distilleries, and tasting rooms ring the same flight-and-bottle sale. Online booking via the embeddable Website Commerce component is in active deployment with early customers. Walk-up reservations continue to be made at the counter.

Airport concessions shop on a terminal concourse — Tourism Retail storefront

Airport Shops and Concessions

Self-checkout for the pre-flight rush, with concessions and retail on one payment. CIMARA SCO (Self-Checkout/Kiosk) opens lanes where long lines are common.

FBO lobby with a sundries shop and front desk overlooking the ramp, a turboprop and a fuel truck.

Fixed-Base Operators

Headsets, snacks, and charts with fuel and a hangar at one package price. One checkout for fuel, hangars, and the pilot shop.

A shopper scans a basket of fruit and vegetables at a PartnerTech self-checkout with the CIMARA logo on its screen.

Hospital Gift Shops and Cafeterias

Employees can charge food (cafeteria) and gift shop purchases to an employee account. CIMARA keeps the A/R balance on that account so it can be settled through payroll deduction.

PartnerTech self-service kiosk with the CIMARA logo on its screen, on the floor of a busy apparel shop.

Stadiums and Arenas

CIMARA POS, part of CIMARA Core, sells in the aisle, on the concourse, and at a merch stand. Admission plus suites charged to an account. A ticket with a jersey or a concession voucher at one package price.

Gift shop counter with an installed PartnerTech self-checkout showing the CIMARA logo on its screen.

Water Parks

A day pass with a towel and lunch at one package price. Cabanas, lockers, and tubes are named units.

Rows of red seats in a theater.

Museums, Arts, Cultural and Theatre

Science, history, and children's museums, galleries, and theaters on one checkout. Admission or a dinner package with the shop and concessions. Timed admission sells at the counter.

Golfer checking out with CIMARA mobile in a golf pro shop.

Golf Pro Shops

A green fee with a polo and a sleeve of balls at one package price. Members charge the account. The beverage cart is the same checkout.

Guided ATV trail ride rental group in the mountains.

Powersports Rentals

ATV, UTV, jet ski, and snowmobile rentals with goggles and a logo shirt. License scan, the rental contract, and a waiver for each rider.

E-bike rental shop with fat-tire e-bikes out front.

Bike and E-bike Rentals

A cruiser or e-bike with a lock and a water bottle at one package price. E-bike riders sign a detailed waiver with an age check.

A guide checking a guest's digital waiver on a tablet at a tour dock, with gear staged behind.

Tour Operators and Guided Tours

A digital waiver for every guest, gear handed out at the staging area, and a souvenir from the shop, at one package price. CIMARA POS keeps selling with no signal.

A small amusement park gift-shop counter with a staff member ringing up a guest.

More Places We Serve

Small amusement parks and FECs, resorts with more than one outlet, festivals and temporary events, and cruise port and terminal retail, all on one inside-sales checkout.

Retail on this visit

A day pass, a towel, and a combo meal

Retail is the add-on to the visit. CIMARA Core sells a ticket, a rental, or a booking with gift shop or food at one package price.

A water park day pass with a towel and a combo meal. A theme park ticket with a souvenir from the gift shop. Each market below rings its own package on that same checkout.

Who We Serve

Rentals, food courts, carts, and mixed visit desks.

Named units, a shop, a food court, a cart line that has to move. The counter runs walk-up rentals, SCO, inventory, and Ask today. CIMARA connects to the systems you already run, with integrations like NCR Counterpoint, and works with your existing products and customers, so you can start today and move at your own pace.

CIMARA ticketing, bookings, Rentals, and waivers

Digital waivers

  • Guests sign a detailed waiver for a jet ski, kayak, ATV, e-bike, ski, or snowboard.
  • Digital waivers and rental contracts are available for new clients. Guests can sign on a phone or at the counter.
  • The signed record stays on that same checkout.

Reservations and bookings

  • Hold a named cart, kayak, site, or tour for a date and a window.
  • Online booking via the embeddable Website Commerce component is in active deployment with early customers. Walk-up reservations continue to be made at the counter.
  • Walk-up rentals and advance bookings share one occupancy view.

CIMARA ticketing

  • Sell timed-entry tickets for a departure, a show, a tour slot, or a session.
  • Sell general admission for the gate, the exhibit, or the day on the grounds.
  • The admission ticket rings with the rental, the shop, and the food on one payment.

Rentals

  • Rent it by the hour or by the season.
  • Golf cars, campsites, boat slips, storage units, lockers, hangars, and gear such as kayaks and bikes.
  • Short rentals check out at the counter. Long rentals bill monthly or on your schedule.

One guest record

Membership and loyalty

One system manages every transaction — retail, food, tickets, rentals, and loyalty — on one guest record. A single system is the point.

Loyalty and member discounts are available today. Season passes are coming soon.

A comprehensive membership system is coming soon. Membership discounts by member are honored today at sales points.

Season passes

Season passes are coming soon. Loyalty and member discounts are available today. Membership discount structures already apply on CIMARA POS and CIMARA SCO.

Coastal Carolina

We live and work on the coast you sell on.

Frontier Retail, Inc. lives and works in coastal Carolina. We specialize in tourism-based businesses along the Southeast and Mid-Atlantic coast.

We diagnose remotely and ship replacement hardware, so a store is back up without waiting for a technician. Wireless setups mean little local work.

Hurricane recovery works the same way: plan for storm season, keep backups current, recover remotely, and ship replacement hardware so stores are selling again after a storm. Storm emergencies: call (843) 277-8555, Mon–Fri 8 AM–5 PM ET.

Need coverage outside these hours? After-hours emergency support contracts are available. Contact for more info. Or call us at (843) 277-8555.

C&K Systems, Inc. is our Authorized Preferred Installation Partner.

Book a demoContact for more info