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CIMARA
  • Pricing
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CIMARA products

  • CIMARA CoreInventory, items, customers and reporting for every store
  • CIMARA POSCounter and mobile selling, on or off property
  • CIMARA SCOSelf-checkout lanes for busy gift shops and concessions
  • CIMARA Ask AIAsk your sales data in plain English

Included and in deployment

  • Rentals and reservationsIncludedNamed resources, walk-ups, returns and retail together
  • CIMARA EssentialsIncludedInventory snapshot and counts
  • Website Commerce PluginIn deploymentEmbeddable online booking on your existing site

One suite, one login

Every CIMARA product shares the same items, customers and sales history.

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Rentals and recreation

  • Golf Car Rental
  • Recreational Equipment
  • Outfitters
  • Ski Shop, Board Rentals, Lift Tickets
  • Powersports Rentals
  • Bike and E-bike Rentals
  • Marinas
  • Tour Operators and Guided Tours

Attractions and venues

  • Destination Retail
  • Campgrounds & State Parks
  • Zoos, Aquariums and Nature Venues
  • Water Parks
  • Stadiums and Arenas
  • Museums, Arts, Cultural and Theatre
  • More Places We Serve

Shops and concessions

  • Wineries
  • Golf Pro Shops
  • Airport Shops and Concessions
  • Fixed-Base Operators
  • Hospital Gift Shops and Cafeterias

Who We Serve

Software built for the shops, rentals and counters at travel and tourism destinations.

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Tools on Counterpoint

  • CIMARA SCO for CounterpointSelf-checkout for stores running NCR Counterpoint
  • CIMARA Mobile POS for CounterpointCIMARA POS at the counter and on mobile, posted as Counterpoint stores and stations
  • CIMARA Ask AI for CounterpointCIMARA Ask AI on Counterpoint data, with the reasoning behind each buy and move
  • NCR CounterpointThe Counterpoint connection, including mobile inventory
  • Excel ReporterLive reports in Excel
  • Blackbaud Raiser’s Edge NXTDonor and member sync

On the file you already run

Add-ons that extend your Counterpoint system. Add these business tools to streamline and connect business lines, add flexibility, and add intelligence.

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Consulting

  • Retail AI consultingMerchandising reviews built on your own sales history

Support

(843) 277-8555

Monday–Friday, 8 AM–5 PM ET. After-hours emergency support contracts are available. Contact for more info.

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About us

  • About
  • Customers Are Our History
  • Case Study
  • Partners

Get in touch

  • FAQ
  • Contact
  • Pricing

Frontier Retail, Inc.

The company behind CIMARA, serving travel and tourism retailers.

Book a demo →
Products

CIMARA products

  • CIMARA Core
  • CIMARA POS
  • CIMARA SCO
  • CIMARA Ask AI

Included and in deployment

  • Rentals and reservationsIncluded
  • CIMARA EssentialsIncluded
  • Website Commerce PluginIn deployment
Who We Serve

Rentals and recreation

  • Golf Car Rental
  • Recreational Equipment
  • Outfitters
  • Ski Shop, Board Rentals, Lift Tickets
  • Powersports Rentals
  • Bike and E-bike Rentals
  • Marinas
  • Tour Operators and Guided Tours

Attractions and venues

  • Destination Retail
  • Campgrounds & State Parks
  • Zoos, Aquariums and Nature Venues
  • Water Parks
  • Stadiums and Arenas
  • Museums, Arts, Cultural and Theatre
  • More Places We Serve

Shops and concessions

  • Wineries
  • Golf Pro Shops
  • Airport Shops and Concessions
  • Fixed-Base Operators
  • Hospital Gift Shops and Cafeterias
  • See who we serve →
Counterpoint Integrations

Add-ons that extend your Counterpoint system. Add these business tools to streamline and connect business lines, add flexibility, and add intelligence.

Tools on Counterpoint

  • CIMARA SCO for Counterpoint
  • CIMARA Mobile POS for Counterpoint
  • CIMARA Ask AI for Counterpoint
  • NCR Counterpoint
  • Excel Reporter
  • Blackbaud Raiser’s Edge NXT
Services
  • Retail AI consulting

Support

  • Request support
Company
  • About
  • Customers Are Our History
  • Case Study
  • Partners
  • FAQ
  • Contact
PricingCustomer login
Book a demoCall (843) 277-8555

Mon–Fri 8 AM–5 PM ET. After-hours emergency support contracts are available. Contact for more info.

Frontier Retail Inc. | CIMARATravel & Tourism Retail

CIMARA is the retail platform for the travel and tourism industry, by Frontier Retail, Inc.

© 2026 Frontier Retail, Inc. All rights reserved.

CIMARA

CIMARA CoreRentalsCIMARA EssentialsCIMARA POSCIMARA SCO (Self-Checkout/Kiosk)CIMARA SCO for CounterpointCIMARA Mobile POS for CounterpointCIMARA Ask AI for CounterpointCIMARA Ask AIRetail AI consultingWebsite Commerce Plugin

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Call us: (843) 277-8555

Support & emergencies: (843) 277-8555, Mon–Fri 8 AM–5 PM ET. Closed Saturday and Sunday. One number for sales and support; an auto attendant routes your call.
Need coverage outside these hours? After-hours emergency support contracts are available. Contact for more info. Or call us at (843) 277-8555.

sales@frontierretailinc.com
support@frontierretailinc.com

Partners & Investors

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Headquartered in the Charleston, South Carolina area.

CIMARA™ and the CIMARA mountain logo are trademarks of Frontier Retail, Inc.

C&K Systems, Inc. is our Authorized Preferred Installation Partner.

CIMARA™ FAQ

Questions operators ask about CIMARA

Straight answers about selling the day at the dock, the lift, the trailhead, and everywhere else.

Retail-first

Why retail-first?

Because the ticket is where a guest's day starts, not where their spending ends. Merchandise, sundries, food and rentals are what guests buy all day, yet most venue systems treat them as an add-on to reservations or ticketing. CIMARA is built the other way around. Merchandise, food, deposits, fees and rentals ring on the same customer transaction today. Self-checkout handles the rush, and Ask answers what sold and what to restock. CIMARA ticketing and detailed digital waivers are available.

Can a ticket unlock discounts in the gift shop and snack bar?

Yes, for members and loyalty guests today. CIMARA applies membership discount structures, loyalty rewards and promotions across merchandise, food, sundries and rentals on one checkout, whether the guest checks out with staff on CIMARA POS or at a CIMARA SCO (Self-Checkout/Kiosk) self-checkout lane. CIMARA ticketing puts admission and timed entry on that same checkout, so the day ticket itself can unlock perks.

What is Tourism Retail?

Tourism Retail is everything a venue sells around the experience: merchandise, sundries, food, and rentals, at parks, zoos, aquariums, museums, outfitters, and destination retail. CIMARA is the retail platform built for it.

Can guests sign a liability waiver or accept rental terms?

Guests sign a detailed digital waiver for a jet ski, kayak, ATV, e-bike, ski, or snowboard. The signature stays on the same checkout as the rental. Digital waivers are available. Contact us for pricing.

About CIMARA

What is CIMARA?

CIMARA is the retail-first platform for the tourism economy. Merchandise, sundries, and food come first. Rentals, ticketing, and reservations are on the same checkout. CIMARA Core is the counter, CIMARA SCO (Self-Checkout/Kiosk) is self-checkout, and CIMARA Ask AI is the management view.

What kinds of venues use CIMARA?

CIMARA is for parks, state cultural venues, zoos, aquariums, museums, campgrounds, golf, tours, outfitters, marinas, fixed-base operators, ski and board rentals, recreational rentals (bicycle, e-bike, ATV, snowmobile, kayak, and boat), and destination retail. We serve tourism businesses in the United States, Canada, Puerto Rico, and the US Virgin Islands.

How is CIMARA different from other retail systems?

CIMARA starts at the register. Gift shop, sundries, and food are the sale. Rentals are included on that same checkout when the visit has them. It is a retail system that also rents, not a rental desk with a register added later.

Do you support coastal tourism businesses, including hurricane disaster recovery?

Yes. Frontier Retail, Inc. lives and works in coastal Carolina. We specialize in tourism-based businesses along the Southeast and Mid-Atlantic coast. We diagnose remotely and ship replacement hardware, so a store is back up without waiting for a technician. Wireless setups mean little local work. Hurricane recovery works the same way: plan for storm season, keep backups current, recover remotely, and ship replacement hardware so stores are selling again after a storm. Storm emergencies: call (843) 277-8555, Mon–Fri 8 AM–5 PM ET. Need coverage outside these hours? After-hours emergency support contracts are available. Contact for more info: /contact or (843) 277-8555. C&K Systems, Inc. is our Authorized Preferred Installation Partner.

Devices and connectivity

Can CIMARA take payments away from a counter?

Yes. CIMARA runs on small mobile devices so you can sell on the web, at the store, or out at a remote destination over cellular or Starlink, including the dock and the trailhead.

Are the small devices full registers?

Yes. CIMARA's small devices have full retail transaction capability. They are not a stripped-down or light version.

What hardware does CIMARA run on?

CIMARA runs on most modern business-class Android and Windows devices. We suggest hardened devices because they hold up better in daily use, thanks to environmental testing and screen brightness that matters outdoors and in tourism settings. PartnerTech stations and kiosks are supported for CIMARA SCO (Self-Checkout/Kiosk). Apple support is coming soon. CIMARA SCO is not offered on Apple.

Does CIMARA support self-checkout?

Yes, with the CIMARA SCO (Self-Checkout/Kiosk) add-on, licensed per device. Guests can pay and go during the gift-shop and snack-bar rush while staff stay with the visit.

CIMARA Ask AI

What is the Ask dashboard?

CIMARA Ask AI gives you answers, charts and tables about what sold and what's in stock. CIMARA Ask AI updates overnight, so each morning you see results through yesterday. Rental questions: "Coming soon with CIMARA."

Does CIMARA use AI?

Yes. CIMARA Ask AI is available on the Ask dashboard. See CIMARA Ask AI pricing. The manager decides and acts in CIMARA Core. CIMARA Ask AI does not place the order or change the price by itself.

Payments, books, and where it runs

Which payment processor does CIMARA use?

Payments by Fiserv in the US, Canada, Puerto Rico and the US Virgin Islands.

Does CIMARA work with QuickBooks Online?

Yes. Exports to QuickBooks Online (QuickBooks subscription sold separately).

Do I need to buy hardware?

Yes. Device licenses need hardware. Hardware is not sold online. We recommend hardware for your venue during your demo, before you buy anything. Bringing your own hardware is reviewed case by case.

Does CIMARA work offline or over cellular and Starlink?

Yes. CIMARA POS keeps selling offline, and the license has a 30-day offline grace period. CIMARA also runs on the web, at the store, or out at a remote destination over cellular or Starlink.

Where do you serve?

We serve tourism businesses in the United States, Canada, Puerto Rico, and the US Virgin Islands.

What does it cost to get started?

CIMARA subscriptions are month to month. Payments run on Fiserv (CardPointe). Hardware is sized after the demo.

What is available today, and what is coming soon?

Today: desk and walk-up rentals, merchandise, sundries, food, loyalty, member discounts, CIMARA ticketing at the counter (timed entry and general admission), reservations made at the counter, and detailed digital waivers. Online booking via the embeddable Website Commerce component is in active deployment with early customers. CIMARA Rentals is available. Rent it by the hour or by the season. CIMARA SCO (Self-Checkout/Kiosk) and CIMARA Ask AI are add-ons. Online timed tickets and gate scanning are coming soon. Season passes are coming soon.

What does mobile inventory cover?

Mobile inventory is the handheld for the stock file you already keep. Look up quantity on hand, price, margin, and SKU on the floor. Scan a barcode for a physical count, a receipt, or a transfer to another location. Price structures, shelf analysis, and bundles stay in that same work. Receive in one place, then send the right quantity out to the other locations.

Setup and support

Who installs CIMARA?

C&K Systems, Inc. is our Authorized Preferred Installation Partner. We diagnose remotely and ship replacement hardware.

How do I reach support?

Calls and support: (843) 277-8555. One number for sales and support; an auto attendant routes your call. Mon–Fri 8 AM–5 PM ET. Closed Saturday and Sunday. Storm emergencies: call (843) 277-8555, Mon–Fri 8 AM–5 PM ET. Need coverage outside these hours? After-hours emergency support contracts are available. Contact for more info: /contact or (843) 277-8555. C&K Systems, Inc. is our Authorized Preferred Installation Partner.

How long does it take to go live?

The timeline depends mostly on how many locations and points of sale you run. A demo is the fastest way to get an estimate for your venue.

Does CIMARA work with NCR Counterpoint?

Yes. When a site also runs NCR Counterpoint, CIMARA works alongside it. CIMARA adds Tourism Retail on that visit: merchandise, food, rentals, loyalty, and self-checkout.

Pricing

How much do digital waivers cost?

Digital waivers are available. Contact us for pricing.

How much does CIMARA cost?

Current pricing is on the license site. See pricing for CIMARA SCO lane pricing. Hardware not included. CIMARA Ask AI usage draws from an AI wallet; add funds in preset amounts, or turn on Automatic add. For 11 or more locations: Contact for more info. Call us at (843) 277-8555 or use the contact page.

Website pages

Do you build websites?

CIMARA does not design or build the site. CIMARA adds an embeddable online booking component on the pages you already have. Online booking via the embeddable Website Commerce component is in active deployment with early customers. Walk-up reservations continue to be made at the counter.

Can guests book on my existing website?

Online booking via the embeddable Website Commerce component is in active deployment with early customers. Walk-up reservations continue to be made at the counter.

How does the website embed work?

Online booking via the embeddable Website Commerce component is in active deployment with early customers. Walk-up reservations continue to be made at the counter. The booking stays on the same CIMARA platform as the counter.

See it on your venue.

Bring the questions you used to save for the office.

Book a demoContact for more info