Skip to content
Get tech supportCall us: (843) 277-8555 · Mon–Fri 8 AM–5 PM ETCustomer login
CIMARA
  • Pricing
Contact usBook a demo

CIMARA products

  • CIMARA CoreInventory, items, customers and reporting for every store
  • CIMARA POSCounter and mobile selling, on or off property
  • CIMARA SCOSelf-checkout lanes for busy gift shops and concessions
  • CIMARA Ask AIAsk your sales data in plain English

Included and in deployment

  • Rentals and reservationsIncludedNamed resources, walk-ups, returns and retail together
  • CIMARA EssentialsIncludedInventory snapshot and counts
  • Website Commerce PluginIn deploymentEmbeddable online booking on your existing site

One suite, one login

Every CIMARA product shares the same items, customers and sales history.

Compare products →

Rentals and recreation

  • Golf Car Rental
  • Recreational Equipment
  • Outfitters
  • Ski Shop, Board Rentals, Lift Tickets
  • Powersports Rentals
  • Bike and E-bike Rentals
  • Marinas
  • Tour Operators and Guided Tours

Attractions and venues

  • Destination Retail
  • Campgrounds & State Parks
  • Zoos, Aquariums and Nature Venues
  • Water Parks
  • Stadiums and Arenas
  • Museums, Arts, Cultural and Theatre
  • More Places We Serve

Shops and concessions

  • Wineries
  • Golf Pro Shops
  • Airport Shops and Concessions
  • Fixed-Base Operators
  • Hospital Gift Shops and Cafeterias

Who We Serve

Software built for the shops, rentals and counters at travel and tourism destinations.

See who we serve →

Tools on Counterpoint

  • CIMARA SCO for CounterpointSelf-checkout for stores running NCR Counterpoint
  • CIMARA Mobile POS for CounterpointCIMARA POS at the counter and on mobile, posted as Counterpoint stores and stations
  • CIMARA Ask AI for CounterpointCIMARA Ask AI on Counterpoint data, with the reasoning behind each buy and move
  • NCR CounterpointThe Counterpoint connection, including mobile inventory
  • Excel ReporterLive reports in Excel
  • Blackbaud Raiser’s Edge NXTDonor and member sync

On the file you already run

Add-ons that extend your Counterpoint system. Add these business tools to streamline and connect business lines, add flexibility, and add intelligence.

Talk with us →

Consulting

  • Retail AI consultingMerchandising reviews built on your own sales history

Support

(843) 277-8555

Monday–Friday, 8 AM–5 PM ET. After-hours emergency support contracts are available. Contact for more info.

Request support →

About us

  • About
  • Customers Are Our History
  • Case Study
  • Partners

Get in touch

  • FAQ
  • Contact
  • Pricing

Frontier Retail, Inc.

The company behind CIMARA, serving travel and tourism retailers.

Book a demo →
Products

CIMARA products

  • CIMARA Core
  • CIMARA POS
  • CIMARA SCO
  • CIMARA Ask AI

Included and in deployment

  • Rentals and reservationsIncluded
  • CIMARA EssentialsIncluded
  • Website Commerce PluginIn deployment
Who We Serve

Rentals and recreation

  • Golf Car Rental
  • Recreational Equipment
  • Outfitters
  • Ski Shop, Board Rentals, Lift Tickets
  • Powersports Rentals
  • Bike and E-bike Rentals
  • Marinas
  • Tour Operators and Guided Tours

Attractions and venues

  • Destination Retail
  • Campgrounds & State Parks
  • Zoos, Aquariums and Nature Venues
  • Water Parks
  • Stadiums and Arenas
  • Museums, Arts, Cultural and Theatre
  • More Places We Serve

Shops and concessions

  • Wineries
  • Golf Pro Shops
  • Airport Shops and Concessions
  • Fixed-Base Operators
  • Hospital Gift Shops and Cafeterias
  • See who we serve →
Counterpoint Integrations

Add-ons that extend your Counterpoint system. Add these business tools to streamline and connect business lines, add flexibility, and add intelligence.

Tools on Counterpoint

  • CIMARA SCO for Counterpoint
  • CIMARA Mobile POS for Counterpoint
  • CIMARA Ask AI for Counterpoint
  • NCR Counterpoint
  • Excel Reporter
  • Blackbaud Raiser’s Edge NXT
Services
  • Retail AI consulting

Support

  • Request support
Company
  • About
  • Customers Are Our History
  • Case Study
  • Partners
  • FAQ
  • Contact
PricingCustomer login
Book a demoCall (843) 277-8555

Mon–Fri 8 AM–5 PM ET. After-hours emergency support contracts are available. Contact for more info.

Frontier Retail Inc. | CIMARATravel & Tourism Retail

CIMARA is the retail platform for the travel and tourism industry, by Frontier Retail, Inc.

© 2026 Frontier Retail, Inc. All rights reserved.

CIMARA

CIMARA CoreRentalsCIMARA EssentialsCIMARA POSCIMARA SCO (Self-Checkout/Kiosk)CIMARA SCO for CounterpointCIMARA Mobile POS for CounterpointCIMARA Ask AI for CounterpointCIMARA Ask AIRetail AI consultingWebsite Commerce Plugin

Site

Who We ServePricingBuyFAQ

Account

Shop & pricingSign inMy accountCreate account

Legal

PrivacyTermsBillingCancellation & refundsCookies

Call us: (843) 277-8555

Support & emergencies: (843) 277-8555, Mon–Fri 8 AM–5 PM ET. Closed Saturday and Sunday. One number for sales and support; an auto attendant routes your call.
Need coverage outside these hours? After-hours emergency support contracts are available. Contact for more info. Or call us at (843) 277-8555.

sales@frontierretailinc.com
support@frontierretailinc.com

Partners & Investors

PartnersPartner with usInvestor inquiry

Headquartered in the Charleston, South Carolina area.

CIMARA™ and the CIMARA mountain logo are trademarks of Frontier Retail, Inc.

C&K Systems, Inc. is our Authorized Preferred Installation Partner.

Home / Who We Serve / Water parks

CIMARA Core

Water parksDay pass, swim shop, and lunch on one checkout.

The swim shop and the snack bar are the sale. A day pass, a locker, and lunch ring on one checkout. Families who forgot goggles buy them at the same counter. Cashless wristbands are coming soon.

Book a demoContact for more info

Retail on this visit

A day pass, a towel, and lunch

The day pass is the ticket. A towel, sunscreen, and a combo meal are the add-on. CIMARA Core sells that mix at one package price. The cabana stays a named unit. The swim shop stays retail.

A day pass with a towel and a combo meal. A cabana day with lunch from the snack bar.

Gift shop counter with an installed PartnerTech self-checkout showing the CIMARA logo on its screen.

On this counter

Swim gear they forgot

Swimsuits, goggles, swim diapers, sunscreen, towels, flip-flops, waterproof phone pouches, and logo shirts. Families forget something every trip. Ring it with the day pass, the locker, and lunch on one checkout.

Noon rush, short lines

At noon the whole park gets hungry at once. CIMARA SCO lanes at the snack bar and swim shop, plus CIMARA POS at poolside carts, let guests tap and get back to the wave pool instead of standing in line.

Stock for the hot weekends

CIMARA Ask AI shows what sells on hot Saturdays versus cloudy weekdays, what sells with a cabana, and which swimwear sizes sat. Reorder sunscreen and swim diapers before the holiday weekend.

Card pre-auth tabs

Card pre-auth tabs work today: parents set the amount at entry, guests charge lunch, the swim shop, and a locker to that tab, then settle the card when they leave.

Cabanas, lockers, and tubes

Cabanas and day passes sell at the counter, with capacity-based selling by time slot. A cabana is a named unit for the day, with food and drinks added to the same checkout. Online ticketing is coming soon. Lockers and tube rentals go out by the day with a deposit and come back to the same rental record.

Member pricing all summer

Members and regulars come back all summer. Their member pricing applies at the snack bar, the swim shop, and the kiosk. Loyalty rewards keep them buying lunch inside the park. Season passes are coming soon.

Early customer program

Joining is free. Your feedback shapes the features we build, and early customers get preferred pricing. See what's coming soon.

Kayak, paddleboard, bike, jet ski, pontoon, fishing gear, beach chair and umbrella, cabana and pavilion rentals are in CIMARA Rentals, on this same system.

One guest record

Membership and loyalty

One system manages every transaction — retail, food, tickets, rentals, and loyalty — on one guest record. A single system is the point.

Loyalty and member discounts are available today. Season passes are coming soon.

A comprehensive membership system is coming soon. Membership discounts by member are honored today at sales points.

On the park desk

The day pass, the towel, and lunch on one checkout

A water park day is a noon rush and a shop full of things guests forgot. CIMARA Core keeps retail, food, and named cabanas, lockers, and tubes on one checkout. Member pricing applies at the snack bar and the swim shop. Season passes are coming soon.

Gift shop counter with an installed PartnerTech self-checkout.

Cabanas and lockers

Specialty food counter with snacks and drinks.

Poolside cart

Swim shop and snack bar

Sunscreen, towels, and lunch stay retail lines beside the day pass. One tax calculation, one payment.

Named units for the day

A cabana, a locker, or a tube is a named unit with a deposit, not a SKU qty. Food can sit on the cabana ticket.

Card pre-auth tabs

Card pre-auth tabs work today. Parents set the amount at entry, and guests charge lunch and the swim shop to that tab, then settle the card when they leave.

Member pricing

Member pricing and loyalty apply at the snack bar, the swim shop, and the kiosk. Season passes are coming soon.

Quick answers

Can a day pass include a towel and lunch?

Yes. CIMARA Core sells the day pass with a towel and a combo meal at one package price. The swim shop and the snack bar keep their own lines.

Are cabanas, lockers, and tubes just SKUs?

No. Each one is a named unit for the day, with a deposit on the same rental record. Food and drinks can sit on the cabana ticket. Cabanas and day passes sell at the counter, with capacity-based selling by time slot. Online ticketing is coming soon.

Can parents set a spending amount for the day?

Yes. Card pre-auth tabs work today: parents set the amount at entry, and guests charge lunch and the swim shop to that tab, then settle the card when they leave.

Do members get their price at the snack bar?

Member pricing and loyalty apply at the snack bar, the swim shop, and the kiosk. Season passes are coming soon.

Get started

See how CIMARA would work for your business.

Book a demoContact for more info

Related markets

Related markets

Destination retail · Outfitters

CIMARA runs the sale wherever your visitors stop.