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CIMARA
  • Pricing
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CIMARA products

  • CIMARA CoreInventory, items, customers and reporting for every store
  • CIMARA POSCounter and mobile selling, on or off property
  • CIMARA SCOSelf-checkout lanes for busy gift shops and concessions
  • CIMARA Ask AIAsk your sales data in plain English

Included and in deployment

  • Rentals and reservationsIncludedNamed resources, walk-ups, returns and retail together
  • CIMARA EssentialsIncludedInventory snapshot and counts
  • Website Commerce PluginIn deploymentEmbeddable online booking on your existing site

One suite, one login

Every CIMARA product shares the same items, customers and sales history.

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Rentals and recreation

  • Golf Car Rental
  • Recreational Equipment
  • Outfitters
  • Ski Shop, Board Rentals, Lift Tickets
  • Powersports Rentals
  • Bike and E-bike Rentals
  • Marinas
  • Tour Operators and Guided Tours

Attractions and venues

  • Destination Retail
  • Campgrounds & State Parks
  • Zoos, Aquariums and Nature Venues
  • Water Parks
  • Stadiums and Arenas
  • Museums, Arts, Cultural and Theatre
  • More Places We Serve

Shops and concessions

  • Wineries
  • Golf Pro Shops
  • Airport Shops and Concessions
  • Fixed-Base Operators
  • Hospital Gift Shops and Cafeterias

Who We Serve

Software built for the shops, rentals and counters at travel and tourism destinations.

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Tools on Counterpoint

  • CIMARA SCO for CounterpointSelf-checkout for stores running NCR Counterpoint
  • CIMARA Mobile POS for CounterpointCIMARA POS at the counter and on mobile, posted as Counterpoint stores and stations
  • CIMARA Ask AI for CounterpointCIMARA Ask AI on Counterpoint data, with the reasoning behind each buy and move
  • NCR CounterpointThe Counterpoint connection, including mobile inventory
  • Excel ReporterLive reports in Excel
  • Blackbaud Raiser’s Edge NXTDonor and member sync

On the file you already run

Add-ons that extend your Counterpoint system. Add these business tools to streamline and connect business lines, add flexibility, and add intelligence.

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Consulting

  • Retail AI consultingMerchandising reviews built on your own sales history

Support

(843) 277-8555

Monday–Friday, 8 AM–5 PM ET. After-hours emergency support contracts are available. Contact for more info.

Request support →

About us

  • About
  • Customers Are Our History
  • Case Study
  • Partners

Get in touch

  • FAQ
  • Contact
  • Pricing

Frontier Retail, Inc.

The company behind CIMARA, serving travel and tourism retailers.

Book a demo →
Products

CIMARA products

  • CIMARA Core
  • CIMARA POS
  • CIMARA SCO
  • CIMARA Ask AI

Included and in deployment

  • Rentals and reservationsIncluded
  • CIMARA EssentialsIncluded
  • Website Commerce PluginIn deployment
Who We Serve

Rentals and recreation

  • Golf Car Rental
  • Recreational Equipment
  • Outfitters
  • Ski Shop, Board Rentals, Lift Tickets
  • Powersports Rentals
  • Bike and E-bike Rentals
  • Marinas
  • Tour Operators and Guided Tours

Attractions and venues

  • Destination Retail
  • Campgrounds & State Parks
  • Zoos, Aquariums and Nature Venues
  • Water Parks
  • Stadiums and Arenas
  • Museums, Arts, Cultural and Theatre
  • More Places We Serve

Shops and concessions

  • Wineries
  • Golf Pro Shops
  • Airport Shops and Concessions
  • Fixed-Base Operators
  • Hospital Gift Shops and Cafeterias
  • See who we serve →
Counterpoint Integrations

Add-ons that extend your Counterpoint system. Add these business tools to streamline and connect business lines, add flexibility, and add intelligence.

Tools on Counterpoint

  • CIMARA SCO for Counterpoint
  • CIMARA Mobile POS for Counterpoint
  • CIMARA Ask AI for Counterpoint
  • NCR Counterpoint
  • Excel Reporter
  • Blackbaud Raiser’s Edge NXT
Services
  • Retail AI consulting

Support

  • Request support
Company
  • About
  • Customers Are Our History
  • Case Study
  • Partners
  • FAQ
  • Contact
PricingCustomer login
Book a demoCall (843) 277-8555

Mon–Fri 8 AM–5 PM ET. After-hours emergency support contracts are available. Contact for more info.

Frontier Retail Inc. | CIMARATravel & Tourism Retail

CIMARA is the retail platform for the travel and tourism industry, by Frontier Retail, Inc.

© 2026 Frontier Retail, Inc. All rights reserved.

CIMARA

CIMARA CoreRentalsCIMARA EssentialsCIMARA POSCIMARA SCO (Self-Checkout/Kiosk)CIMARA SCO for CounterpointCIMARA Mobile POS for CounterpointCIMARA Ask AI for CounterpointCIMARA Ask AIRetail AI consultingWebsite Commerce Plugin

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Call us: (843) 277-8555

Support & emergencies: (843) 277-8555, Mon–Fri 8 AM–5 PM ET. Closed Saturday and Sunday. One number for sales and support; an auto attendant routes your call.
Need coverage outside these hours? After-hours emergency support contracts are available. Contact for more info. Or call us at (843) 277-8555.

sales@frontierretailinc.com
support@frontierretailinc.com

Partners & Investors

PartnersPartner with usInvestor inquiry

Headquartered in the Charleston, South Carolina area.

CIMARA™ and the CIMARA mountain logo are trademarks of Frontier Retail, Inc.

C&K Systems, Inc. is our Authorized Preferred Installation Partner.

Home / Who We Serve / Museums, Arts, Cultural and Theatre

CIMARA Core

Museums, Arts, Cultural and TheatreMuseums, galleries, and the show on one checkout.

The museum shop, the gallery, and the theater lobby are one visit. Admission or a seat, then a catalog, a program, and a drink, ring on the same checkout. Will-call and season subscriptions are not on this ticket.

Book a demoContact for more info
Rows of red seats in a theater.

Retail on this visit

A tour and a souvenir photo

Admission or a seat is the ticket. A catalog, a program, or dinner is the add-on. CIMARA Core sells that mix at one package price. Merch and concessions keep their own lines.

A tour with a souvenir photo. A gallery visit with a T-shirt. A dinner show with the drink package.

On this counter

The shop and the lobby

Exhibit catalogs, local art, show shirts, programs, and a drink at intermission. The museum shop and the theater lobby ring on one checkout with admission or the seat. Merch and concessions keep their own lines.

Closing rush and intermission

School groups leave the galleries, and intermission gives the lobby fifteen minutes. CIMARA SCO lanes in the shop and the lobby let guests scan a catalog, a shirt, or a snack and tap out.

What sold with the show

CIMARA Ask AI is available on the Ask dashboard. CIMARA Ask AI shows merch and concession sales by exhibition or performance, what sells with admission, and which sizes ran out.

Members and season subscribers

A comprehensive membership system is coming soon. Membership discounts by member are honored today at sales points. Discounts apply in the shop and at the bar, at the counter and at CIMARA SCO. CIMARA works alongside Gateway Ticketing and Blackbaud Raiser's Edge NXT for venues that use them. Subscriber pricing applies on concessions. Season passes are coming soon.

Admission, seats, and packages

CIMARA ticketing sells timed entry and general admission at the counter on this ticket. Dinner, parking, and the program can sell at one package price. Online timed tickets and gate scanning are coming soon.

Sell where the guest stands

CIMARA POS rings the merch table, the bar rail, or a gallery pop-up. Staff add the program, the shirt, or a drink where the guest is standing. Inventory and the member price travel with the device.

Early customer program

Joining is free. Your feedback shapes the features we build, and early customers get preferred pricing. See what's coming soon.

CIMARA ticketing on this visit

Admission and tours

  • Sell timed entry and the behind-the-scenes tour at the counter.
  • Admission with a souvenir photo or a café item at one package price.

Reservations and groups

  • Online booking via the embeddable Website Commerce component is in active deployment with early customers. Walk-up reservations continue to be made at the counter. Walk-ups fill the rest.
  • Schools and tour operators charge to an account and settle on one invoice.

Rentals on the visit

  • Strollers, wheelchairs, and audio guides ring on the admission ticket. No waiver needed.

Members

  • Member discounts apply at the counter and at CIMARA SCO self-checkout today.

Website Commerce Plugin

Online booking on the site you already run

Online booking via the embeddable Website Commerce component is in active deployment with early customers. Walk-up reservations continue to be made at the counter.

Online booking through the embeddable Website Commerce component is in active deployment with early customers. Each deployment starts with a customer consultation to work out the requirements.

The Website Commerce Plugin is the online booking insert on a site you already have. Walk-up reservations continue to be made at the counter.

Book a demoContact for more info

One guest record

Membership and loyalty

One system manages every transaction — retail, food, tickets, rentals, and loyalty — on one guest record. A single system is the point.

Loyalty and member discounts are available today. Season passes are coming soon.

A comprehensive membership system is coming soon. Membership discounts by member are honored today at sales points.

On the lobby desk

The museum shop, the seat, and the lobby on one checkout

Science, history, and children's museums, galleries, cultural centers, performing arts, theaters, and dinner shows share one counter. CIMARA Core sells general admission or a dinner package with lobby merch and concessions at the counter. Will-call and season subscriptions are not on this ticket. Online timed tickets and gate scanning are coming soon. Membership discounts apply at the shop and the bar. CIMARA connects to the systems you already run, with integrations like NCR Counterpoint, and works with your existing products and customers, so you can start today and move at your own pace.

Rows of empty red upholstered theater seats.

The house

A family exploring an interactive science exhibit at a children's museum, with a staff member nearby.

The science exhibit floor

Museums, galleries, and cultural centers

The gift shop, the café, and a timed gallery talk or tour stay on one checkout. Membership discount structures apply at the counter and at CIMARA SCO (Self-Checkout/Kiosk).

Science, history, and children's museums

A science center, a history museum, or a children's museum rings general admission with the gift shop, a birthday-party package, or a snack bar, on the same checkout. Member discounts apply on every lane.

Theatre and dinner shows

Lobby merch and concessions ring with general admission or a dinner package. The seat, the dinner, and the drink package can sell at one price. The kitchen, the bar, and the shop each keep a sales line.

Members and subscribers

A comprehensive membership system is coming soon. Membership discounts by member are honored today at sales points. Subscriber pricing and loyalty apply at the bar, the merch table, and the kiosk. Season passes are coming soon.

One checkout for the visit

CIMARA ticketing sells admission and timed entry on this ticket. CIMARA POS covers the merch table and the bar rail. CIMARA Ask AI is available.

Quick answers

Can a museum shop and a gallery talk share one checkout?

Yes. CIMARA ticketing sells admission and timed entry. A gallery talk or tour and a T-shirt from the shop stay on that ticket.

Can the lobby sell merch and concessions with the seat?

Yes. Programs, shirts, and a drink ring with general admission or a package. CIMARA POS covers the merch table and the bar rail.

Do you sell reserved seats?

General admission and event packages sell at the counter today: the seat, dinner, parking, and the program on one checkout. Reserved seating is coming soon. Early customers can help shape it. Online timed tickets and gate scanning are coming soon.

Can a dinner show be one price?

Yes. The seat, the dinner, and the drink package sell at one price. The kitchen, the bar, and the shop each keep a sales line.

Do members and season subscribers get their price?

Membership discounts apply at the counter and at CIMARA SCO (Self-Checkout/Kiosk). Subscriber pricing applies at the bar and the merch table. Season passes are coming soon. CIMARA Ask AI is available.

Does this cover a science, history, or children's museum?

Yes. A science center, a history museum, or a children's museum rings general admission with the gift shop, a birthday-party package, or a snack bar, on the same checkout as a gallery or theater.

Get started

See how CIMARA would work for your business.

Book a demoContact for more info

Related markets

Related markets

Destination retail · Outfitters

CIMARA runs the sale wherever your visitors stop.