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CIMARA
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CIMARA products

  • CIMARA CoreInventory, items, customers and reporting for every store
  • CIMARA POSCounter and mobile selling, on or off property
  • CIMARA SCOSelf-checkout lanes for busy gift shops and concessions
  • CIMARA Ask AIAsk your sales data in plain English

Included and in deployment

  • Rentals and reservationsIncludedNamed resources, walk-ups, returns and retail together
  • CIMARA EssentialsIncludedInventory snapshot and counts
  • Website Commerce PluginIn deploymentEmbeddable online booking on your existing site

One suite, one login

Every CIMARA product shares the same items, customers and sales history.

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Rentals and recreation

  • Golf Car Rental
  • Recreational Equipment
  • Outfitters
  • Ski Shop, Board Rentals, Lift Tickets
  • Powersports Rentals
  • Bike and E-bike Rentals
  • Marinas
  • Tour Operators and Guided Tours

Attractions and venues

  • Destination Retail
  • Campgrounds & State Parks
  • Zoos, Aquariums and Nature Venues
  • Water Parks
  • Stadiums and Arenas
  • Museums, Arts, Cultural and Theatre
  • More Places We Serve

Shops and concessions

  • Wineries
  • Golf Pro Shops
  • Airport Shops and Concessions
  • Fixed-Base Operators
  • Hospital Gift Shops and Cafeterias

Who We Serve

Software built for the shops, rentals and counters at travel and tourism destinations.

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Tools on Counterpoint

  • CIMARA SCO for CounterpointSelf-checkout for stores running NCR Counterpoint
  • CIMARA Mobile POS for CounterpointCIMARA POS at the counter and on mobile, posted as Counterpoint stores and stations
  • CIMARA Ask AI for CounterpointCIMARA Ask AI on Counterpoint data, with the reasoning behind each buy and move
  • NCR CounterpointThe Counterpoint connection, including mobile inventory
  • Excel ReporterLive reports in Excel
  • Blackbaud Raiser’s Edge NXTDonor and member sync

On the file you already run

Add-ons that extend your Counterpoint system. Add these business tools to streamline and connect business lines, add flexibility, and add intelligence.

Talk with us →

Consulting

  • Retail AI consultingMerchandising reviews built on your own sales history

Support

(843) 277-8555

Monday–Friday, 8 AM–5 PM ET. After-hours emergency support contracts are available. Contact for more info.

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About us

  • About
  • Customers Are Our History
  • Case Study
  • Partners

Get in touch

  • FAQ
  • Contact
  • Pricing

Frontier Retail, Inc.

The company behind CIMARA, serving travel and tourism retailers.

Book a demo →
Products

CIMARA products

  • CIMARA Core
  • CIMARA POS
  • CIMARA SCO
  • CIMARA Ask AI

Included and in deployment

  • Rentals and reservationsIncluded
  • CIMARA EssentialsIncluded
  • Website Commerce PluginIn deployment
Who We Serve

Rentals and recreation

  • Golf Car Rental
  • Recreational Equipment
  • Outfitters
  • Ski Shop, Board Rentals, Lift Tickets
  • Powersports Rentals
  • Bike and E-bike Rentals
  • Marinas
  • Tour Operators and Guided Tours

Attractions and venues

  • Destination Retail
  • Campgrounds & State Parks
  • Zoos, Aquariums and Nature Venues
  • Water Parks
  • Stadiums and Arenas
  • Museums, Arts, Cultural and Theatre
  • More Places We Serve

Shops and concessions

  • Wineries
  • Golf Pro Shops
  • Airport Shops and Concessions
  • Fixed-Base Operators
  • Hospital Gift Shops and Cafeterias
  • See who we serve →
Counterpoint Integrations

Add-ons that extend your Counterpoint system. Add these business tools to streamline and connect business lines, add flexibility, and add intelligence.

Tools on Counterpoint

  • CIMARA SCO for Counterpoint
  • CIMARA Mobile POS for Counterpoint
  • CIMARA Ask AI for Counterpoint
  • NCR Counterpoint
  • Excel Reporter
  • Blackbaud Raiser’s Edge NXT
Services
  • Retail AI consulting

Support

  • Request support
Company
  • About
  • Customers Are Our History
  • Case Study
  • Partners
  • FAQ
  • Contact
PricingCustomer login
Book a demoCall (843) 277-8555

Mon–Fri 8 AM–5 PM ET. After-hours emergency support contracts are available. Contact for more info.

Frontier Retail Inc. | CIMARATravel & Tourism Retail

CIMARA is the retail platform for the travel and tourism industry, by Frontier Retail, Inc.

© 2026 Frontier Retail, Inc. All rights reserved.

CIMARA

CIMARA CoreRentalsCIMARA EssentialsCIMARA POSCIMARA SCO (Self-Checkout/Kiosk)CIMARA SCO for CounterpointCIMARA Mobile POS for CounterpointCIMARA Ask AI for CounterpointCIMARA Ask AIRetail AI consultingWebsite Commerce Plugin

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Call us: (843) 277-8555

Support & emergencies: (843) 277-8555, Mon–Fri 8 AM–5 PM ET. Closed Saturday and Sunday. One number for sales and support; an auto attendant routes your call.
Need coverage outside these hours? After-hours emergency support contracts are available. Contact for more info. Or call us at (843) 277-8555.

sales@frontierretailinc.com
support@frontierretailinc.com

Partners & Investors

PartnersPartner with usInvestor inquiry

Headquartered in the Charleston, South Carolina area.

CIMARA™ and the CIMARA mountain logo are trademarks of Frontier Retail, Inc.

C&K Systems, Inc. is our Authorized Preferred Installation Partner.

Home / Who We Serve / Ski Shop, Board Rentals, Lift Tickets

CIMARA Core

Ski Shop, Board Rentals, Lift TicketsOne mountain visit. Rentals today. CIMARA ticketing sells lift tickets.

One mountain visit. The desk holds the skis, the board, the boots — then merch and food ring on the same sale. Counter ticket sales give every lift ticket its own ticket number, validated so it cannot be used twice. Online timed tickets and gate scanning are coming soon.

Digital waivers and contracts: available for new clients. Guests can sign on a phone or at the counter; the signed document stays with the rental record.

Online booking: embeddable Website Commerce component in active deployment with early customers. It adds online booking to your existing site while the core system handles inventory, pricing, and the counter experience.

Book a demoContact for more info

Retail on this visit

The rental, the goggles, and a lodge meal

Skis, a board, and boots are the rental. Goggles, a layer, and a lodge meal are the add-on. CIMARA Core sells that mix at one package price. CIMARA ticketing sells the lift ticket on the same visit.

A ski rental with goggles and a lodge meal. A board day with a layer from the shop.

Ski resort shop with rentals and apparel — Tourism Retail storefront

On this counter

Goggles, gloves, hand warmers

Goggles, gloves, neck gaiters, hand warmers, lip balm, beanies, and logo hoodies. Half the line forgot something. Ring it with the rental at the counter, or from a slopeside tent on CIMARA POS.

Beat the 8:30 rush

Everyone wants first chair. While techs fit boots and set bindings, CIMARA SCO lets guests buy hand warmers, goggles, and coffee on their own. The fitting line keeps moving and the shop keeps the sale.

Ask what sells on powder days

CIMARA Ask AI shows what sells on powder days versus bluebird weekends, which lenses and glove sizes ran out, and what's still on the wall in March. Reorder mid-season and mark down before spring.

Rentals with signed releases

Skis, boards, boots, and helmets go out as named units. Every renter signs the equipment release at the counter, and the record stays with the rental. Extend a day, swap a board, or upgrade to demo skis.

Member pricing, everywhere

Members get their discount in the rental shop, the retail shop, and the lodge, at the counter and the self-checkout lane. Loyalty rewards keep locals spending with you instead of at the shop in town. Season passes are coming soon.

Lift tickets and lesson times

Sell day tickets and ski-school lessons by start time, with a cap per instructor group, on the same checkout as the rental package. Rental, lesson, and lift ticket ring up as one sale.

Early customer program

Joining is free. Your feedback shapes the features we build, and early customers get preferred pricing. See what's coming soon.

Rentals, lift tickets, and the shop

Rentals

  • Skis, boards, boots, and helmets are named units for the day or the week. A seasonal rental bills on a recurring schedule.
  • Goggles, gloves, hand warmers, and sunscreen ring with the rental at one package price.
  • Ski and board rentals sign a waiver before the guest leaves the counter. Snowmobile rentals add license scanning, insurance details, a contract with your own fields, and a signed waiver.

Lift tickets

  • CIMARA ticketing sells the lift ticket on the rental ticket.

Reservations and bookings

  • Online booking via the embeddable Website Commerce component is in active deployment with early customers. Walk-up reservations continue to be made at the counter. Fitting happens at the desk.
  • Walk-up and advance rentals on one calendar.

Locals and regulars

  • Locals and season regulars earn loyalty and member discounts today. Season passes are coming soon.

Website Commerce Plugin

Online booking on the site you already run

Online booking via the embeddable Website Commerce component is in active deployment with early customers. Walk-up reservations continue to be made at the counter.

Online booking through the embeddable Website Commerce component is in active deployment with early customers. Each deployment starts with a customer consultation to work out the requirements.

The Website Commerce Plugin is the online booking insert on a site you already have. Walk-up reservations continue to be made at the counter.

Book a demoContact for more info

One guest record

Membership and loyalty

One system manages every transaction — retail, food, tickets, rentals, and loyalty — on one guest record. A single system is the point.

Loyalty and member discounts are available today. Season passes are coming soon.

A comprehensive membership system is coming soon. Membership discounts by member are honored today at sales points.

On the rental desk

The skis, the board and the lodge shop on one checkout

A ski day is a mixed visit. Rental gear and a shop. Rental gear, the shop, and the lodge on one checkout. Walk-up rentals and inventory retail run at the mountain now. Equipment releases are available. Online booking via the embeddable Website Commerce component is in active deployment with early customers. Walk-up reservations continue to be made at the counter. CIMARA ticketing sells lift tickets. Configure the resource file for the fleet you actually rent.

Rent ski, board, and boots

Named resource, window, occupancy — the same rental logic as a kayak. Walk-ups and reservations run at the counter today; online booking via the embeddable Website Commerce component is in active deployment with early customers. The pair is not a SKU quantity.

Agreements on the visit

Every renter signs the equipment release at the counter, and the record stays with the ski or board rental. The lodge shop still rings on that same checkout.

Merch, food, and the lift-ticket line

Layers, goggles, lodge food. CIMARA ticketing sells lift tickets on this same checkout. Retail and food keep SKU logic next to the rental.

Ask what sells on powder days

CIMARA extends the desk you already run, and the completed sale can post to the back office you keep.

Quick answers

Do you sell lift tickets today?

CIMARA ticketing sells lift tickets on this same checkout. Ski, board, and boot rentals, plus merch and food, ring at the desk today.

Can guests reserve skis online?

Online booking via the embeddable Website Commerce component is in active deployment with early customers. Walk-up reservations continue to be made at the counter. Walk-up rentals run at the desk.

Are digital waivers available for the rental?

Yes. Every renter signs the equipment release with the ski or board rental. The rental and the lodge shop still share one checkout.

Can a ski rental include goggles and a lodge meal at one package price?

Yes. CIMARA Core sells the ski or board rental with goggles, a layer, and a lodge meal at one package price. CIMARA ticketing sells the lift ticket on that same visit.

Get started

See how CIMARA would work for your business.

Book a demoContact for more info

Related markets

Related markets

Powersports rentals · Bike and e-bike rentals · Campgrounds

CIMARA runs the sale wherever your visitors stop.