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CIMARA
  • Pricing
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CIMARA products

  • CIMARA CoreInventory, items, customers and reporting for every store
  • CIMARA POSCounter and mobile selling, on or off property
  • CIMARA SCOSelf-checkout lanes for busy gift shops and concessions
  • CIMARA Ask AIAsk your sales data in plain English

Included and in deployment

  • Rentals and reservationsIncludedNamed resources, walk-ups, returns and retail together
  • CIMARA EssentialsIncludedInventory snapshot and counts
  • Website Commerce PluginIn deploymentEmbeddable online booking on your existing site

One suite, one login

Every CIMARA product shares the same items, customers and sales history.

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Rentals and recreation

  • Golf Car Rental
  • Recreational Equipment
  • Outfitters
  • Ski Shop, Board Rentals, Lift Tickets
  • Powersports Rentals
  • Bike and E-bike Rentals
  • Marinas
  • Tour Operators and Guided Tours

Attractions and venues

  • Destination Retail
  • Campgrounds & State Parks
  • Zoos, Aquariums and Nature Venues
  • Water Parks
  • Stadiums and Arenas
  • Museums, Arts, Cultural and Theatre
  • More Places We Serve

Shops and concessions

  • Wineries
  • Golf Pro Shops
  • Airport Shops and Concessions
  • Fixed-Base Operators
  • Hospital Gift Shops and Cafeterias

Who We Serve

Software built for the shops, rentals and counters at travel and tourism destinations.

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Tools on Counterpoint

  • CIMARA SCO for CounterpointSelf-checkout for stores running NCR Counterpoint
  • CIMARA Mobile POS for CounterpointCIMARA POS at the counter and on mobile, posted as Counterpoint stores and stations
  • CIMARA Ask AI for CounterpointCIMARA Ask AI on Counterpoint data, with the reasoning behind each buy and move
  • NCR CounterpointThe Counterpoint connection, including mobile inventory
  • Excel ReporterLive reports in Excel
  • Blackbaud Raiser’s Edge NXTDonor and member sync

On the file you already run

Add-ons that extend your Counterpoint system. Add these business tools to streamline and connect business lines, add flexibility, and add intelligence.

Talk with us →

Consulting

  • Retail AI consultingMerchandising reviews built on your own sales history

Support

(843) 277-8555

Monday–Friday, 8 AM–5 PM ET. After-hours emergency support contracts are available. Contact for more info.

Request support →

About us

  • About
  • Customers Are Our History
  • Case Study
  • Partners

Get in touch

  • FAQ
  • Contact
  • Pricing

Frontier Retail, Inc.

The company behind CIMARA, serving travel and tourism retailers.

Book a demo →
Products

CIMARA products

  • CIMARA Core
  • CIMARA POS
  • CIMARA SCO
  • CIMARA Ask AI

Included and in deployment

  • Rentals and reservationsIncluded
  • CIMARA EssentialsIncluded
  • Website Commerce PluginIn deployment
Who We Serve

Rentals and recreation

  • Golf Car Rental
  • Recreational Equipment
  • Outfitters
  • Ski Shop, Board Rentals, Lift Tickets
  • Powersports Rentals
  • Bike and E-bike Rentals
  • Marinas
  • Tour Operators and Guided Tours

Attractions and venues

  • Destination Retail
  • Campgrounds & State Parks
  • Zoos, Aquariums and Nature Venues
  • Water Parks
  • Stadiums and Arenas
  • Museums, Arts, Cultural and Theatre
  • More Places We Serve

Shops and concessions

  • Wineries
  • Golf Pro Shops
  • Airport Shops and Concessions
  • Fixed-Base Operators
  • Hospital Gift Shops and Cafeterias
  • See who we serve →
Counterpoint Integrations

Add-ons that extend your Counterpoint system. Add these business tools to streamline and connect business lines, add flexibility, and add intelligence.

Tools on Counterpoint

  • CIMARA SCO for Counterpoint
  • CIMARA Mobile POS for Counterpoint
  • CIMARA Ask AI for Counterpoint
  • NCR Counterpoint
  • Excel Reporter
  • Blackbaud Raiser’s Edge NXT
Services
  • Retail AI consulting

Support

  • Request support
Company
  • About
  • Customers Are Our History
  • Case Study
  • Partners
  • FAQ
  • Contact
PricingCustomer login
Book a demoCall (843) 277-8555

Mon–Fri 8 AM–5 PM ET. After-hours emergency support contracts are available. Contact for more info.

Frontier Retail Inc. | CIMARATravel & Tourism Retail

CIMARA is the retail platform for the travel and tourism industry, by Frontier Retail, Inc.

© 2026 Frontier Retail, Inc. All rights reserved.

CIMARA

CIMARA CoreRentalsCIMARA EssentialsCIMARA POSCIMARA SCO (Self-Checkout/Kiosk)CIMARA SCO for CounterpointCIMARA Mobile POS for CounterpointCIMARA Ask AI for CounterpointCIMARA Ask AIRetail AI consultingWebsite Commerce Plugin

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Call us: (843) 277-8555

Support & emergencies: (843) 277-8555, Mon–Fri 8 AM–5 PM ET. Closed Saturday and Sunday. One number for sales and support; an auto attendant routes your call.
Need coverage outside these hours? After-hours emergency support contracts are available. Contact for more info. Or call us at (843) 277-8555.

sales@frontierretailinc.com
support@frontierretailinc.com

Partners & Investors

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Headquartered in the Charleston, South Carolina area.

CIMARA™ and the CIMARA mountain logo are trademarks of Frontier Retail, Inc.

C&K Systems, Inc. is our Authorized Preferred Installation Partner.

Home / Who We Serve / Stadiums and Arenas

CIMARA Core

Stadiums and ArenasCIMARA POS on the concourse. Scan and Go when the line stacks up.

Retail and food on the concourse are the job. CIMARA POS is part of CIMARA Core: staff sell in the aisle, at the concourse stand, or at a merch stand. Admission can include a jersey or a concession voucher at one package price. CIMARA SCO (Self-Checkout/Kiosk) is Scan and Go when the line stacks up. Alcohol age checks work today at the stand, the counter, and self-checkout, on every CIMARA POS and CIMARA SCO lane.

Book a demoContact for more info

Retail on this visit

A ticket, a jersey, and a concession voucher

Admission is the ticket. A jersey or a concession voucher is the add-on. CIMARA Core sells that bundle at one package price. Merch and concessions keep their own lines. CIMARA SCO (Self-Checkout/Kiosk) stays the concourse lane.

An arena ticket with a jersey. A session ticket with a concession voucher. One package price at the stand.

PartnerTech self-service kiosk with the CIMARA logo on its screen, on the floor of a busy apparel shop.

On this counter

Event-night merch and concessions

Jerseys, caps, tour shirts, foam fingers, and kids' items, plus the ponchos, earplugs, and phone chargers fans forget. Merch stands, concession stands, and portables all ring on one system, so every stand counts toward the night's per-cap.

Built for the intermission rush

Pre-game and intermission give fans ten minutes. With CIMARA SCO lanes they scan a drink, a pretzel, or a cap, then tap a card or a phone. They're back before puck drop, and you keep the sale.

Per-cap by event and stand

CIMARA Ask AI shows per-cap spend by event type and by stand: a Friday hockey game versus a Saturday concert versus a youth tournament. See what sells together, which sizes ran out, and what's still in the commissary after the tour leaves.

General admission and packages

Sell general admission and event packages at the counter on one checkout: a jersey, a parking pass, or a concession voucher at one package price. Online timed tickets and gate scanning are coming soon.

Roaming sellers and in-seat sales

Put CIMARA POS in the hands of seat vendors, merch runners, and portables on the plaza or at the tailgate. Fans buy and pay where they sit, on cellular when the Wi-Fi is jammed, and it keeps selling offline.

Season ticket and suite holders

Season ticket and suite holders are your regulars. Member pricing applies at every stand, the team store, and the kiosk. Suite food and merch charge to the holder's account, and loyalty rewards bring them back between events.

Early customer program

Joining is free. Your feedback shapes the features we build, and early customers get preferred pricing. See what's coming soon.

CIMARA ticketing on this visit

Admission tickets

  • Sell admission and timed entry.
  • Add a jersey or a concession voucher at one package price.

Suites and groups on account

  • Charge suites and group outings to an account and settle once.

One guest record

Membership and loyalty

One system manages every transaction — retail, food, tickets, rentals, and loyalty — on one guest record. A single system is the point.

Loyalty and member discounts are available today.

A comprehensive membership system is coming soon. Membership discounts by member are honored today at sales points.

On the concourse

The concourse stand on one checkout

An arena visit is a rush at the stand. CIMARA POS, part of CIMARA Core, is the handheld counter for an in-aisle sale, a concourse stand, or a merch stand. Retail add-ons stay on the same checkout: admission with a jersey, or a concession voucher, at one package price. CIMARA SCO (Self-Checkout/Kiosk) is self-checkout when the line stacks up. Member discounts already apply. CIMARA ticketing is available.

CIMARA POS on the visit

CIMARA POS is part of CIMARA Core. Staff sell merch and concessions on an Android phone or tablet in the aisle, on the concourse, or at a merch stand.

Retail and food on the same visit

Merch and concessions keep their own lines on one checkout. CIMARA Core sells admission with a jersey or a concession voucher at one package price. One tax calculation, one payment.

Scan and Go on CIMARA SCO (Self-Checkout/Kiosk)

Attended or unattended self-checkout on the concourse when the line stacks up. The guest is not sent to a second drawer.

Admission and suites

CIMARA ticketing sells admission on this ticket. Suites are charged to an account. Membership discount structures already apply at the SCO lane. CIMARA Ask AI is the management view for concourse sales and inventory.

Quick answers

Is Scan and Go a phone checkout?

Yes, with no app needed. A QR code turns the shopper's phone into the scanner, and the shopper pays at the CIMARA SCO lane. CIMARA SCO (Self-Checkout/Kiosk) is that self-checkout lane on the concourse, attended or unattended, licensed per device.

Do member discounts apply at the lane?

Yes. Membership discount structures apply at the lane today.

Can the stand sell admission?

Yes. CIMARA ticketing sells admission on the same checkout. Suites are charged to an account. Merch and concessions ring today.

Can staff sell in the aisle?

Yes. CIMARA POS is part of CIMARA Core. Staff sell merch and concessions on an Android phone or tablet in the aisle, on the concourse, or at a merch stand. CIMARA SCO (Self-Checkout/Kiosk) stays the self-checkout lane.

Can an arena ticket include a jersey or a concession voucher?

Yes. CIMARA Core sells admission with a jersey or a concession voucher at one package price. Merch and concessions keep their own lines on that ticket.

Do you sell reserved seats?

Admission and timed entry sell at the counter today. Reserved seating is coming soon. Early customers can help shape it.

Get started

See how CIMARA would work for your business.

Book a demoContact for more info

Related markets

Related markets

Airport shops · Water parks · Arts and cultural

CIMARA runs the sale wherever your visitors stop.