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CIMARA products

  • CIMARA CoreInventory, items, customers and reporting for every store
  • CIMARA POSCounter and mobile selling, on or off property
  • CIMARA SCOSelf-checkout lanes for busy gift shops and concessions
  • CIMARA Ask AIAsk your sales data in plain English

Included and in deployment

  • Rentals and reservationsIncludedNamed resources, walk-ups, returns and retail together
  • CIMARA EssentialsIncludedInventory snapshot and counts
  • Website Commerce PluginIn deploymentEmbeddable online booking on your existing site

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Every CIMARA product shares the same items, customers and sales history.

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Rentals and recreation

  • Golf Car Rental
  • Recreational Equipment
  • Outfitters
  • Ski Shop, Board Rentals, Lift Tickets
  • Powersports Rentals
  • Bike and E-bike Rentals
  • Marinas
  • Tour Operators and Guided Tours

Attractions and venues

  • Destination Retail
  • Campgrounds & State Parks
  • Zoos, Aquariums and Nature Venues
  • Water Parks
  • Stadiums and Arenas
  • Museums, Arts, Cultural and Theatre
  • More Places We Serve

Shops and concessions

  • Wineries
  • Golf Pro Shops
  • Airport Shops and Concessions
  • Fixed-Base Operators
  • Hospital Gift Shops and Cafeterias

Who We Serve

Software built for the shops, rentals and counters at travel and tourism destinations.

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Tools on Counterpoint

  • CIMARA SCO for CounterpointSelf-checkout for stores running NCR Counterpoint
  • CIMARA Mobile POS for CounterpointCIMARA POS at the counter and on mobile, posted as Counterpoint stores and stations
  • CIMARA Ask AI for CounterpointCIMARA Ask AI on Counterpoint data, with the reasoning behind each buy and move
  • NCR CounterpointThe Counterpoint connection, including mobile inventory
  • Excel ReporterLive reports in Excel
  • Blackbaud Raiser’s Edge NXTDonor and member sync

On the file you already run

Add-ons that extend your Counterpoint system. Add these business tools to streamline and connect business lines, add flexibility, and add intelligence.

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  • Retail AI consultingMerchandising reviews built on your own sales history

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Frontier Retail, Inc.

The company behind CIMARA, serving travel and tourism retailers.

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Products

CIMARA products

  • CIMARA Core
  • CIMARA POS
  • CIMARA SCO
  • CIMARA Ask AI

Included and in deployment

  • Rentals and reservationsIncluded
  • CIMARA EssentialsIncluded
  • Website Commerce PluginIn deployment
Who We Serve

Rentals and recreation

  • Golf Car Rental
  • Recreational Equipment
  • Outfitters
  • Ski Shop, Board Rentals, Lift Tickets
  • Powersports Rentals
  • Bike and E-bike Rentals
  • Marinas
  • Tour Operators and Guided Tours

Attractions and venues

  • Destination Retail
  • Campgrounds & State Parks
  • Zoos, Aquariums and Nature Venues
  • Water Parks
  • Stadiums and Arenas
  • Museums, Arts, Cultural and Theatre
  • More Places We Serve

Shops and concessions

  • Wineries
  • Golf Pro Shops
  • Airport Shops and Concessions
  • Fixed-Base Operators
  • Hospital Gift Shops and Cafeterias
  • See who we serve →
Counterpoint Integrations

Add-ons that extend your Counterpoint system. Add these business tools to streamline and connect business lines, add flexibility, and add intelligence.

Tools on Counterpoint

  • CIMARA SCO for Counterpoint
  • CIMARA Mobile POS for Counterpoint
  • CIMARA Ask AI for Counterpoint
  • NCR Counterpoint
  • Excel Reporter
  • Blackbaud Raiser’s Edge NXT
Services
  • Retail AI consulting

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  • About
  • Customers Are Our History
  • Case Study
  • Partners
  • FAQ
  • Contact
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Book a demoCall (843) 277-8555

Mon–Fri 8 AM–5 PM ET. After-hours emergency support contracts are available. Contact for more info.

Frontier Retail Inc. | CIMARATravel & Tourism Retail

CIMARA is the retail platform for the travel and tourism industry, by Frontier Retail, Inc.

© 2026 Frontier Retail, Inc. All rights reserved.

CIMARA

CIMARA CoreRentalsCIMARA EssentialsCIMARA POSCIMARA SCO (Self-Checkout/Kiosk)CIMARA SCO for CounterpointCIMARA Mobile POS for CounterpointCIMARA Ask AI for CounterpointCIMARA Ask AIRetail AI consultingWebsite Commerce Plugin

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Call us: (843) 277-8555

Support & emergencies: (843) 277-8555, Mon–Fri 8 AM–5 PM ET. Closed Saturday and Sunday. One number for sales and support; an auto attendant routes your call.
Need coverage outside these hours? After-hours emergency support contracts are available. Contact for more info. Or call us at (843) 277-8555.

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Headquartered in the Charleston, South Carolina area.

CIMARA™ and the CIMARA mountain logo are trademarks of Frontier Retail, Inc.

C&K Systems, Inc. is our Authorized Preferred Installation Partner.

Home / CIMARA / Website Commerce Plugin

CIMARA Website Commerce Plugin

CIMARA applications

Website Commerce PluginOnline booking on the site you already have

The Website Commerce component is part of the CIMARA retail platform for travel, tourism, and destination businesses, by Frontier Retail, Inc.

The Website Commerce component is an embeddable (iframe) online booking component for the site you already run. It is currently in active deployment with early customers. Your site's design, domain, and pages stay yours. CIMARA Core continues to handle the rental contract, license scanning, insurance details, and the full counter experience.

Online booking for named resources (carts, sites, gear, tours) is part of the same component and is being rolled out with the same early customers.

Reservations and the full rental contract still run in CIMARA Core. Walk-up rentals remain available at the counter.

The sample below uses a golf-car rental catalog.

CIMARA CoreCIMARA SCO (Self-Checkout/Kiosk)CIMARA Ask AI
Book a demoContact for more info
Online bookingContract and reservationsWebsite pluginYour existing siteSample: golf cars
Sample host site showing a Surfside golf car rental page with the CIMARA commerce plugin on the operator’s chrome

What it is

Online booking on the site you already run.

The Website Commerce component is an embeddable (iframe) online booking component for the site you already run. It is currently in active deployment with early customers. Your site's design, domain, and pages stay yours. CIMARA Core continues to handle the rental contract, license scanning, insurance details, and the full counter experience.

Online booking for named resources (carts, sites, gear, tours) is part of the same component and is being rolled out with the same early customers.

Reservations and the full rental contract still run in CIMARA Core. Walk-up rentals remain available at the counter.

Named resources

Online booking for named resources (carts, sites, gear, tours) is part of the same component and is being rolled out with the same early customers.

Services

Reservations and the full rental contract still run in CIMARA Core. Walk-up rentals remain available at the counter.

This demo: a sample catalog

CIMARA Golf Cars of Surfside is a fictional sample host, not a customer. The page design stays with the operator's site.

License, insurance, contract, and the deposit

License scanning

  • Scan the driver's license at the counter.
  • The scan stays on the same checkout as the cart.
  • Staff see the license before the cart leaves the lot.

Insurance details

  • Insurance details stay with the rental.
  • The record sits on the same checkout as the cart.
  • Staff see those details before the cart leaves the lot.

Rental contract

  • The guest can sign the rental contract on a phone or at the counter.
  • The contract stays on the same checkout as the cart.
  • The lot keeps that contract with the rental record.

Deposits

  • A deposit, when one is taken, is collected at the desk.
  • The deposit stays on the ticket with the rental.
  • Return, extend, and a damage charge post to that same transaction.

Reservations and bookings

  • Hold a named cart, kayak, site, or tour for a date and a window.
  • Online booking via the embeddable Website Commerce component is in active deployment with early customers. Walk-up reservations continue to be made at the counter.
  • Walk-up rentals and advance bookings share one occupancy view.

Same demo URL

Plugin on a sample customer site

Stay on this page. Use Host home and Plugin insert to switch the iframe. The sample catalog is a golf-car rental form. Questions go to Book a demo.

Book a demoContact for more info

Also in CIMARA: CIMARA POS · CIMARA Ask AI · CIMARA Essentials · CIMARA Ask AI demo

Get started

Want this plugin on the site you already run?

Book a demo. We will walk the insert — your pages, your domain, CIMARA as the online booking component. Reservations and the rental contract run in CIMARA Core.

Book a demoContact for more info