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  • CIMARA CoreInventory, items, customers and reporting for every store
  • CIMARA POSCounter and mobile selling, on or off property
  • CIMARA SCOSelf-checkout lanes for busy gift shops and concessions
  • CIMARA Ask AIAsk your sales data in plain English

Included and in deployment

  • Rentals and reservationsIncludedNamed resources, walk-ups, returns and retail together
  • CIMARA EssentialsIncludedInventory snapshot and counts
  • Website Commerce PluginIn deploymentEmbeddable online booking on your existing site

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Every CIMARA product shares the same items, customers and sales history.

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Rentals and recreation

  • Golf Car Rental
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  • Marinas
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  • Campgrounds & State Parks
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  • Museums, Arts, Cultural and Theatre
  • More Places We Serve

Shops and concessions

  • Wineries
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  • Hospital Gift Shops and Cafeterias

Who We Serve

Software built for the shops, rentals and counters at travel and tourism destinations.

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Tools on Counterpoint

  • CIMARA SCO for CounterpointSelf-checkout for stores running NCR Counterpoint
  • CIMARA Mobile POS for CounterpointCIMARA POS at the counter and on mobile, posted as Counterpoint stores and stations
  • CIMARA Ask AI for CounterpointCIMARA Ask AI on Counterpoint data, with the reasoning behind each buy and move
  • NCR CounterpointThe Counterpoint connection, including mobile inventory
  • Excel ReporterLive reports in Excel
  • Blackbaud Raiser’s Edge NXTDonor and member sync

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Add-ons that extend your Counterpoint system. Add these business tools to streamline and connect business lines, add flexibility, and add intelligence.

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Frontier Retail, Inc.

The company behind CIMARA, serving travel and tourism retailers.

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CIMARA products

  • CIMARA Core
  • CIMARA POS
  • CIMARA SCO
  • CIMARA Ask AI

Included and in deployment

  • Rentals and reservationsIncluded
  • CIMARA EssentialsIncluded
  • Website Commerce PluginIn deployment
Who We Serve

Rentals and recreation

  • Golf Car Rental
  • Recreational Equipment
  • Outfitters
  • Ski Shop, Board Rentals, Lift Tickets
  • Powersports Rentals
  • Bike and E-bike Rentals
  • Marinas
  • Tour Operators and Guided Tours

Attractions and venues

  • Destination Retail
  • Campgrounds & State Parks
  • Zoos, Aquariums and Nature Venues
  • Water Parks
  • Stadiums and Arenas
  • Museums, Arts, Cultural and Theatre
  • More Places We Serve

Shops and concessions

  • Wineries
  • Golf Pro Shops
  • Airport Shops and Concessions
  • Fixed-Base Operators
  • Hospital Gift Shops and Cafeterias
  • See who we serve →
Counterpoint Integrations

Add-ons that extend your Counterpoint system. Add these business tools to streamline and connect business lines, add flexibility, and add intelligence.

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  • CIMARA SCO for Counterpoint
  • CIMARA Mobile POS for Counterpoint
  • CIMARA Ask AI for Counterpoint
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Frontier Retail Inc. | CIMARATravel & Tourism Retail

CIMARA is the retail platform for the travel and tourism industry, by Frontier Retail, Inc.

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Headquartered in the Charleston, South Carolina area.

CIMARA™ and the CIMARA mountain logo are trademarks of Frontier Retail, Inc.

C&K Systems, Inc. is our Authorized Preferred Installation Partner.

Home / Case Study / Graham Golf Cars

Customer story · September 4, 2025

Graham Golf Cars

Golf car rentals at five locations across the Myrtle Beach area and the Grand Strand, on campgrounds and in commercial rentals.

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Graham Golf Cars storefront, the Myrtle Beach-area location in the public customer story.
Graham Golf Cars. Still from the public testimonial video.

The challenge

Paper rentals on a busy Grand Strand desk.

Graham Golf Cars operates multiple retail and rental locations across the Myrtle Beach area, serving vacationers and locals throughout the Grand Strand. As the rental business expanded, paper-based processes slowed operations and made end-of-day reconciliation cumbersome.

  • Manual paperwork slowed the rental process and created stacks of forms to reconcile daily.
  • End-of-day reporting and cash counts were time-consuming, often taking over an hour.
  • Inventory tracking and security verification lacked visibility and relied on physical logs that were difficult to review.
  • Customer wait times affected satisfaction, especially during the busy summer rental season.

What they run

Five rental locations, one desk.

Graham Golf Cars runs CIMARA Core, CIMARA digital waivers, and CIMARA POS for golf car rentals at five locations. The locations are campgrounds and commercial rentals. CIMARA POS is the mobile register at the rental counter and on the lot.

Inventory, contracts, and returns stay on the rental record. Management and security teams use real-time tracking and searchable records. C&K Systems, Inc. is the Authorized Preferred Installation Partner Graham Golf Cars worked with on that desk.

Storage rentals are coming soon.

Results

The close went from over an hour to ten minutes.

  • End-of-day reconciliation went from over an hour to ten minutes.
  • Faster, smoother rental experiences for guests.
  • Operational visibility and security from digital reporting and searchable records.
  • Paper-based bottlenecks came off the daily close.

Before C&K Systems, everything was paper. Now, we can find what we need in seconds, finish our day in minutes, and give customers a faster, easier experience. C&K helped bring our business into a more modern way of technology — and we can’t thank them enough.

Graham Golf Cars, Myrtle Beach, SC

What's next for Graham

Coming soon, in this order.

In this order.

1 · Coming soon

Storage rentals

Storage rentals for Graham Golf Cars are coming soon.

Request beta access

2 · In active deployment with early customers

Website Commerce online booking

The Website Commerce online booking component is in active deployment with early customers. Walk-up reservations continue to be made at the counter.

Request early access

3 · Launching November 2026

CIMARA Ask AI dashboard

The CIMARA Ask AI dashboard for rental operators is launching November 2026.

4 · December 2026

Inventory and sales reporting

Expanded inventory and sales reporting is coming in December 2026.

5 · Q1 2027

CIMARA Core accounting

CIMARA Core accounting is coming in Q1 2027.

6 · Coming soon

Memberships

A comprehensive membership system is coming soon. Membership discounts by member are honored today at sales points.

7 · Coming soon

CIMARA POS on Apple devices

CIMARA POS on Apple devices is coming soon.

Quick answers

Graham Golf Cars

What does Graham Golf Cars run today?

CIMARA Core, CIMARA digital waivers, and CIMARA POS for golf car rentals at five locations, on campgrounds and in commercial rentals. Storage rentals are coming soon.

What changed at the end of the day?

End-of-day reconciliation went from over an hour to ten minutes.

Where does Graham Golf Cars operate?

Multiple retail and rental locations across the Myrtle Beach area, serving vacationers and locals throughout the Grand Strand.

Sources

This account follows the C&K Systems case study posted September 4, 2025, and the public testimonial video.

Related desks: Golf car rentals · Recreational equipment · Campgrounds & State Parks

Get started

See a golf car rental on one checkout.

Book a demo. We will walk the counter, the lot, and a campground rental.

Book a demoContact for more info